How to Use Smart Tags in OptinMonster

Do you want to personalize content to your campaign and other settings automatically? Smart Tags can save your time by allowing you to add useful details to your campaigns. However, most personalization tools are difficult to use if you don’t have coding knowledge.

By using Optinmonster, you can easily personalize your marketing campaigns with dynamic smart content to boost your engagement as well as website sales.

In this article, we’ll show you a step-by-step guide on how to use smart tags in your Optinmonster campaigns.

What are Smart Tags?

A smart tag is a bit of code that allows you to add text to your campaign. Smart Tags are displayed in curly braces that look something like this:


For example, you are promoting a campaign for a limited period of time and you’d like to show a visitor’s name or current day of the week automatically.

How to Add Smart Tags with Optinmonster

To create one, follow the simple steps listed below.

Step 1: Install and Activate OptinMonster Plugin

To get started, you’ll need to install and activate the Optinmonster plugin on your WordPress website.

Optinmonster plugin

Once you successfully installed the plugin, it’s time to connect your Optinmonster account.

connect your Optinmonster account

Remember, you’ll need to buy the Pro Plan of Optinmonster for access to the features.

Step 2: Create a New Campaign

Once you’ve connected Optinmonster to your WordPress website, it’s time to create a campaign.

For this, click on the “Create New Campaign” button on the top right corner of your Optinmonster account.

Create New Campaign

To create this campaign, you’ll need to choose the campaign type. For the sake of this tutorial, we’ll simply choose the ‘Popup’ option.

choose the Popup option

Next, choose the template that you’ll need to create a coupon Pop-up campaign.

Once you have selected a template, give your campaign a name and select a website where you want to add it.

Step 3: Add a Smart Tag

To get started, simply click on any text of the campaign to edit it.

Edit text of campaign

Next, select the { } curly bracket option and choose the Smart Tag you want to add.

choose the Smart Tag in Optinmonster

Once you’re finished with making changes, click on the “Save” button.

When the campaign loads on the page, the dynamic value will be replaced by Smart Tag.

Smart Tag Campaign

Congratulations, You have successfully created your marketing campaign with Smart Tags.

Predefined Smart Tags

Below are some predefined Smart Tags that are available for use:

Date & Time Tags
  • {{day}}: The current day of the week
  • {{month}}: The current month (e.g. “March”)
  • {{year}}: The current year (e.g. “2021”)
  • {{date}}: The current date
Geographical Tags
  • {{city}}: The visitor’s city
  • {{state}}: The visitor’s current state if it exists
  • {{region}}: The visitor’s current region which would include states, provinces, etc.
  • {{region_code}}: The current region’s abbreviation (e.g. “CA” for “California”)
  • {{postal_code}}: The same as {{zip}}
  • {{zip}}: The visitor’s current zip code
  • {{country}}: The visitor’s current country
  • {{country_code}}: The current country’s abbreviation (e.g. “US” for “United States”)
Form Data Tags
  • {{form_name}}: The full name submitted in the name field
  • {{form_first_name}}: The first name submitted in the name field
  • {{form_last_name}}: The last name submitted in the name field if the last name was submitted
  • {{form_email}}: The email address submitted in the form
  • {{form_phone}}: The phone number submitted in the phone field
Customer Journey Tags
  • {{page_url}}: The URL of the current page
  • {{referrer_url}}: The URL of the previous page
  • {{pages_visited}}: The number of pages the user has visited
  • {{time_on_site}}: The amount of time the user has spent on the site in milliseconds
  • {{visit_timestamp}}: The current timestamp
  • {{page_title}}: The title of the current page
Campaign Name Tags
  • {{campaign_name}}: The name of the current campaign

Final Words

We hope this article helped you to create awesome campaigns for your website. So start using this amazing plugin now and boost your engagement and conversions. If you have any questions or suggestions about this article, let us know in the comments!

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