For any business these days, an online presence is necessary, even for brick-and-mortar stores that do not conduct e-commerce. Today, users expect the website to entertain them, offer quality, and have an overall experience that is intuitive and comfortable. For almost every new company, having a professional, robust website is critical. With the many resources available for making a website, creating a website is not incredibly challenging. Get started with Godaddy’s Rs499 domain. Godaddy will provide those who want to grow online with support and tools. You can also use GoDaddy promo codes 2021 to get at least 50 % off on various plans available on web hosting.
If you’re looking to create a new startup website or make your current site more successful, here are 10 easy tricks to get started and help your small business website compete effectively in the online marketplace.
1. Obtain a good domain name
Choosing the good and correct domain name for your website is crucial to your success. If you choose the wrong domain name, then it may be a problem to switch on later without damaging your brand and search engine rankings. That’s why it’s so important that you choose the best domain name from the beginning. It can be hard to come up with catchy business name ideas with a perfect domain name when you first start. You can use platforms like Godaddy, Bluehost, Domain.com, etc. that offer discounts to select your perfect domain name.
2. Improve your site layout
Nobody likes clutter, and that includes the website visitors. Clean, easy, and well planned works best. The more visual, the better, because it’s easy for visitors to find what they need. Keep in mind that websites are now accessed via mobile devices by many users. More importantly, mobile users can see items every few seconds without having to zoom in and quickly navigate around the site. The simpler the layout of your blog, the better. That doesn’t mean that it has to be boring, but it does mean that the basics should be based on it. Clean, practical layouts make it easier on multiple platforms and devices to load, access, and use your website.
3. With navigation, be careful
The most significant aspect of any website is navigation. For your users, it acts as a roadmap and helps them to quickly access other pages on your site. When a visitor lands on a website, they frequently look at the navigation bar to use the page to orient themselves. The navigation bar is critical because it follows the site user on your site during their journey and serves as a tool to return to the landing page. All of your navigation headers and subheaders need to be clearly labeled, organized into logical groups, and visually separated to ensure a good user experience.
4. Engage users with rich images and videos
Videos and images are more engaging than text alone, with video landing pages that can increase conversions by more than 80%. In your website’s design, images play an important role. They can help you connect with your visitors emotionally and allow them to visualize the product they are interested in purchasing. As such, being optimized for the web is crucial for your images. Using scalable images on both desktop and mobile devices to ensure a high-quality user experience.
5. Pay attention to calls to actions (CTAs)
To assess which content is important to users, the users are already accustomed to following visual cues. Calls to actions (CTAs) that are clearly marked with an action word allow users of your website to access your website more quickly and get exactly what they want in the position they expect to find it. To assist your users in completing tasks, your website can make use of CTAs. As an interactive feature, a CTA button exists that induces a user to take a certain action, such as making a payment, making an application, or submitting an online form. But it is not enough to have the button alone. To attract the click, it must be visible, clear, and appealing.
6. Make effective use of white space
To create a more user-friendly website, carefully distribute different elements such as text and images. It will enhance readability if done well and eliminate clutter from your website design. White space can help guide concentration and attention as well. It provides a way to separate features and ideas so that visitors can see exactly what you want them to see in a quick glance, instead of having to visually sort through a noisy, crowded layout.
7. Pick an appropriate color design
Limit the use of fonts, colors, and gifs that can distract and turn your eyes away from the focus of the home page. Short paragraphs and bullet points also make the information more scannable and readable. Make sure that the background colors and content of your website are in good contrast and do not strain your eyes. Ideally, colors aren’t supposed to be too bright or too dull.
8. Place your contact information & work on your footer
If your business depends on people who are willing to contact you or call your sales team, place the information where they can find it easily. Your footer is probably the last thing to see on your site, and it’s a good idea to place all of your important links there. This may include your contact details, social media icons, live chat options user forum, a shortened version of your menu, and any other relevant links that users /visitors may need.
9. Test your website before launch
If you have the money and resources, hire a quality assurance team to test all aspects of your site. If you can’t recruit people specifically to play the QA function, have people both internally and externally evaluate your company’s website before it is launched. If you don’t have the resources to run the QA test on your site, just take the help of website hosting platforms like Godaddy, Bluehost, Domain.com, etc. that will help you do all you can to host your website. You can fix any bugs in this way before you launch your site.
10. Include customer testimonials
The customer testimonial is an unbiased, positive opinion of your product, service, or company. The customer has bought from you in the past and gives you a glittering adoration statement. When you post the testimonial on your website, it becomes public. Customer testimonials can be another great part of a lot of business pages. But even a few text blocks from customers will help build up your reputation. Humans like to connect or want suggestions from other people, both in real life and on the web.
These were the 10 easy tricks to make your website user-friendly, make it easy to navigate and read the content. The website should be mobile-friendly. It should load easily, and its color scheme and call-to-action should be appealing. However, if you follow the steps set out in this article, your small company would have an excellent chance of success in the online marketplace.