How To Setup A Podcast For Marketing

The idea of setting up a podcast for marketing purposes is an interesting one because there are so many ways to make money out of it. If you’re just starting, then it’s very likely that you’ll have to get your feet wet by putting together a few basic episodes and doing some promotional work for yourself and your podcast.

For those looking to set up a podcast for marketing their business, the first thing they need to do is decide what type of podcast they want to create. There are hundreds of podcast types out there, and each has its benefits and drawbacks. Reading up analyses from digital experts like Pivotal Digital and others could make it easier to decide if a podcast is right for your business.

How Podcasts Can Help Your Business

Businesses crave advertisements. It is how they gain new customers and retains them with the services they have to offer. Moving into the digital age, there are a number of methods to advertise your business, and one of these is utilizing podcasts. Fortunately, recording and uploading podcasts can be done in your time, so it doesn’t have to interrupt your business schedule. The way you communicate your business to the audience can be done however you see fit.

How Podcasts Can Help Your Business

Spreading the word to gain followers for your podcast channel is just as important as the advertisement itself. You can’t gain a following if very few know about it. Once your podcast is published, you can put it anywhere you want and promote it using RSS feeds or blog commenting.

The good thing about having a podcast is that it will allow you to advertise in a different way than you would if you were just using articles and links. Podcasts are also an excellent way for people to get to know your personality and brand.

Figure Out Your Approach

Have you ever listened to a podcast episode that doesn’t capture your attention? As you’re sitting there listening, your mind begins to wander. This can happen with your potential audience, too. They might drop your show and not return, so keeping your content interesting will keep your audience engaged—and they’ll actively listen to what you’re offering.

Thus, set up a podcast for marketing that has everything you need. Keep in mind that the internet is always changing, so you should constantly update your podcasts to keep up with the latest happenings.

Make sure you have the proper RSS feed on your website so people can subscribe and continue to follow your content as you continue to upload and interact with your audience. Your podcast for marketing will become a must-have tool for your business and the people you target, whether through your website, podcast, or your own marketing social media accounts.

How To Set Up A Podcast

  • As long as you have a stable internet connection, a recording device like a microphone, and a computer where you can upload your content, you’re all set to create your podcast.
  • The next step is to find a podcast hosting service, such as the popular Podbean service. You can use their website, but the easiest route is downloading their app, as this will be more mobile-friendly.
  • Once you have downloaded the app, your next step is to set up your account. You are then capable of recording and editing your content. This is where your creativity comes into play with recording your audio as this is the heart of your podcast.
  • Remember to keep the content interesting and engaging. You can do this by figuring out which kind of podcast show format you want to employ. It could be a straight-up no-nonsense talk show, a show with humor, an interview type wherein you’ll have regular guests, or even have a cohost for the show. The format also pertains to the length of each episode and the frequency of their release.
  • After you have recorded your audio and edited it to your standards, the next step is to publish the content and promote it on your websites and social media accounts.

How It Can Help Gain Revenue

If you have a good enough niche and an interesting enough show, then you should be able to make a profit from your podcast. When you do, it’ll be a whole lot easier to turn it into a money-making podcast that you can use to market yourself.

If your podcast interests the audience on the services or products you have to offer, then they’re more likely to visit your website. If your products or services available on the website benefit those potential customers, then you’re more likely to gain these customers. If they like what you have to offer, then they’re more likely to return.

What it comes down to is how you advertise your podcast and the content you put into it that will help you gain following and more potential customers. However, this will require quite a bit of work that you should be prepared to do.

Put In The Work

The first thing you need to understand about podcasting for marketing is that it takes hard work. You will have to think of something you’re passionate about, something you believe in, and you will also have to find an audience for your show.

When you get into podcasts, it’s important that you’re prepared for the work that goes into it, and you’re motivated enough to see it through. You wouldn’t want to start the podcast, gain a following, and suddenly stop the service because you lost the momentum you had.

If it helps, write down the goal you wish to achieve with your podcasts, and place that note in a place you will see it every day you sit down to record your audio. This will keep the goal in mind and help you along the way as you work through your business and the podcast.


After you have put everything together, found a reputable source to host your content, and began putting in the work, what comes next is time and patience. The approach and overall message should be as informative as possible, and as unique to your brand as possible because this will make all the difference. Think about the kind of podcast you would listen to, and give that quality to your audience.

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