Do you know how SEO works?
People throw around SEO terminologies often, but do you know how it works? With over 200 million active websites on the internet, search engines need a way to bring the best content to users. This is where SEO comes in.
If you own a business website, SEO is crucial to your success and the site’s reach. Whether it’s for work or for finding a good Indian restaurant nearby, you rely on the convenience of search engines. If you want to learn about SEO, here are five quick facts to give you a better idea about it.
What Is SEO?
Search Engine Optimization (SEO) is a way to make your content easier to find. It is the method of improving your site from crawl accessibility to content, title, and URL. You adjust such factors to make your site more visible in search engines such as Google.
There are many benefits of SEO for businesses and content creators. Here are some interesting facts to help you learn about search engine optimization.
1. The Page Content Only Affects Ranking by 25%
Most search engine optimization is off-page. This includes link building, metadata, and associated pages. Off-page SEO affects more than 50% of the site’s ranking.
Even so, it’s important that the content on your site is relevant to your target audience. While it is only a quarter of what influences the site’s ranking, it’s still significant.
2. The First 5 Results Get the Most Visits
How often do you visit the second page of your search results? It’s unlikely that you would go past the first page with a typical search. Websites with higher rankings are more likely to be clicked on by potential customers because they are closer to the top of the search engine results page. If you want people to visit your website, you need to aim for the first page of SERP.
3. A Slow Website Will Lose Visitors
Even if a page does make it to the top results, it’s likely to lose viewers if the loading time is long. You can lose 40% of your visitors if your loading time is no shorter than three seconds. Your website’s speed is definitely worth investing in.
4. There Is More Online Traffic from Mobile than Desktop
Unlike desktops, it’s much easier to have your mobile devices within arm’s reach. This means that as long as there is an internet connection, you can do a quick search. This can explain why in 2020, more than half of all online traffic worldwide was through mobile devices.
5. Mobile-Optimized Sites Reach More People
Did you know that there are more than 6.3 billion smartphone users in the world?
Mobile-optimized websites have an edge when it comes to being friendly to their users. Think of your experience when using your mobile device for a desktop-optimized website. The incompatible user interface makes you less likely to stay.
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6. The Key To Success With SEO is Variety and Experimentation
Search engine optimization can be tricky. The algorithms change all the time and the competition is stiff. However, there are a few key tactics to increase your website’s ranking that you should try.
Experiment with different keywords in your title tags, content, URL’s and more. Also, using a variety of social media platforms like Facebook and Tumblr will help attract traffic to your site.
7. A Video on Your Homepage Can Rank Your Site on Page 1 of Google
Since videos are now one of the most popular types of content on social media, it’s natural that they also appeal to SEO experts. A video on your website will double the chances to show up on page 1 of Google.
A video can be a great tool for attracting visitors to your site. It is proven that people are more likely to watch a video than read an article or blog post, which can make it easier for them to understand certain topics.
Learn About SEO Today
Now that you know these interesting facts about SEO, why not keep pursuing the topic? Investing time in expanding your SEO knowledge will go a long way.
In the age of information, how to learn about SEO for free is one search away! If this article helped you learn about SEO, check this site out for news and updates.