10 Effective Ways To Find Profitable Keywords To Rank Higher in SERPs

There is no doubt that keywords are the most important and an active ranking factor for SEO. If a website is well-optimized with keywords, then it becomes easy for people to find your site via search engines.

But, sometimes it becomes frustrating when you search profitable keywords for your blog post.

As you have to look for keyword competition, volume searches, low difficulty, target country and much more to find profitable keywords.

And, you still not sure what will work and what not, right?

Don't worry. Here I'm going to tell you some different and effective ways to find profitable keywords for your blog.

All these methods work 100% for me and will for many other in finding the profitable niches and keywords.

So, let's find out them.


What You Will Learn in This Post

  • How to get keyword ideas from Google for related search terms
  • Where to find keywords related to highly asked queries
  • How to find buyer's intent keywords from Amazon
  • How to steal keywords from your competitors
  • What are the profitable search intent keywords

Best Keyword Research Tools

If you are serious about keyword research then you should consider investing in keyword research tools.

But, how to decide which keyword research tool is best for your website?

Here are some best keyword research tools that I am using for finding profitable keywords, checking competitors keywords, and analyzing the keyword competition to rank easily.

So, these are my favorite tools for keyword research.

1. SEMRush ($99 per month) - It is one of the best SEO tools that will help you in keyword research, competitor’s analysis, site audit and backlinks audit.

2. Ahrefs ($99 per month) - It is one of most popular paid tool to find profitable keywords, analyzing competitors' backlinks and ranking.

3. KWFinder ($29.90 per month) - An easy to use tool to find best keyword ideas, keyword difficulty and for long-tail keywords.

4. Keyword Everywhere (Free) - It is a free extension for Chrome and Firefox browser that will help you to find the monthly volume searches, CPC, and keyword competition from search results.

5. Long-Tail Pro ($25 per month) - A great tool to find long tail keywords.

6. Ubersuggest (Free) - One of the best free tools to find keywords based on volume, cost-per-click, and competition.


Best Ways To Find Profitable Keyword Ideas

1. Use Google Auto-complete and Related Searches

Google auto-complete is a simple but very helpful feature for SEO. When a user enters a letter or a word in Google's search box, it will show you auto-generated keywords based on the most popular search terms.

The key to finding profitable keywords ideas from Google auto-complete is typing keyword +action word in the search box.

Google autocomplete keyword ideas

In this way, you can generate dozens of focused long tail keyword ideas for your blog post.

Google related searches:

This is another feature of Google searches to generate profitable keyword ideas.

There are two sections to look out for here:

1. People also ask - related queries

This section contains questions related to the search term you already entered. There are the queries that people are actively searching for.

As seen in the screenshot above, when you enter a keyword in the Google search box, you get to see a bunch of queries people searching for.

By clicking on any of these drop-down tabs, you'll see more related queries for your search term.

2. Searches related terms

Now, move to the bottom of the search result page. Here, you will see a whole list of keyword ideas containing specific, actionable and transaction value keywords: 'how-to', 'for beginners' etc.

Note: In the screenshot above, you can see keyword search volume, CPC and keyword competition on the right side of each keyword. For this, I'm using a free extension tool named Keyword Everywhere.


2. Get Ideas for Keyword Research From Your Competitors

If you really want to rank in search engines, then you have to get one step ahead of your competitors. Obviously, they have done something great to become your competitor.

In order to beat your competitors, you have to find what keyword strategy your competitors are using to rank in SERPs.

To get this work done, I use SEMrush which is my favorite SEO tool for keyword research.

To find your competitor's keywords, go to SEMrush dashboard and type the URL of your competitor's web page.

SEMrush dashboard

When you click on organic research, you will see how much organic traffic they’re getting, and for which keywords.

Note: Here, I'm using the new version of SEMrush's organic research tool because it offer a better user experience and tracks the competitors in real time. You can easily find new version option on the top navigation of organic research results page.

SEMrush organic searches

Here, I filtered out some long tail keywords with searches greater than 3000, keyword difficulty less than 60 and having word count 3+.

SEMrush filter keywords

In this way, you can find some really long-tail keywords with a high CPC and low keyword difficulty.

After finding your competition's profitable ranking keywords, make sure you export these keywords in an excel sheet format.


3. Find What People are Really Asking

Normally, people go to Quora in desperation to find answers to their question that they weren’t able to find around the web via a search engine. These queries are specific and centered around the user's problem and this can be a golden opportunity for you to find new keyword ideas.

To find these keywords, go to Quora and select the topic of your niche. Now, find the popular and trending questions.

Quora Answers

The reason behind these trending questions is that they contain the keywords people actively search for.

These long-tail keywords can come out great for expanding your seed keywords list. (You can check these keywords in any tool like SEMrush or Ahrefs to find keyword volume and Keyword Difficulty Score to see how tough is to rank for the keyword.)

To find queries-based keyword phrases, I also use a tool AnswerThePublic.

Just type a keyword related to your targeted keyword and you will see 90 different keyword ideas in form of queries such as who, what, which, why, how, where etc.

AnswerThePublic Keywords

These keywords are perfect to use in your blog post titles in and of themselves.


4. Use Amazon Product Listing

Amazon is another great way to find buyer-intent keywords. There's no doubt Amazon is the most popular and widely used eCommerce website. But this also a great place to find profitable SEO keywords.

For example, let's take a keyword, "Laptop" and search on Amazon.

Check the product description, top-rated products, and customer reviews for each specific product. From here, you'll get tons of keywords suggestions for each product.

On this page, there are certain types of keywords such as:

  • Product function keywords - Full HD laptop, 8th Gen laptop, 15-inch, Intel Core i7 processor, touchscreen laptop.
  • Product-type keywords - 17-inches, 15-inches, 8GB RAM, 32GB RAM, NVIDIA GeForce, Intel Integrated Graphics, Windows, Chrome OS, Macintosh OS.
  • Product category keyword - Computers & Accessories, Computer and Tablets, Traditional Laptops, 2 in 1 Laptops.

Read the customer reviews to get more keyword phrases. Here's how:

From this product review, you can select small and thin screen, slow hard drive, USB flash drive and Crucial SSD.


5. Use Google Trends

I'm sure if you have ever done keyword research, you used Google trends to check the interest in a given result. But how many of you know that you can use Google Trends to find awesome keywords and relative phrases for content.

For example, I search for the topic "make money from blogging" in Google trends. Here, I can see my topic interest curve is always changing over time.

You can also select the time range to analyze the latest trend for that particular keyword.

After that, scroll down the page to see the related queries... these are your keywords.

Google Trends related searches

You can copy these queries suggested by Google Trends and check them in SEMrush. This way you'll get more keyword ideas from these search terms.

Now, you have found more keywords to optimize for and write content around to get free organic traffic.


6. Find Long-Tail Keywords

Using long-tail keywords in your content can greatly increase your monthly search visitors. Long-tail keywords are how people actually search on the web.

Finding long tail keywords is not at all tough, there are many tools available to find them. I use KeywordTool.io to find profitable long-tail keywords for my blog. It is a FREE tool that generates real keywords obtained from Google search suggestions in the real-time.

keywordtool.io for long tail keywords

After finding those keywords, don't forget to write them in an excel sheet.


7. Find LSI Keywords

LSI keywords (Latent Semantic Indexing) are keywords that are semantically related to your main keyword. LSI keywords help Google to better understand what the content is truly about your main keyword.

With the help of LSI keywords, Google better understands the context of your page. If you've optimized your content with LSI keywords, it means your page is going to come up in the search results for your main keyword as well as for those keyword variations.

For example, let's say your main keyword is "best laptop for students". Here's one such result for the main keyword "best laptop for students" from Google.

Google related searches

There's a free tool to called LSIGraph to generate LSI keywords related to your main keyword.

LSIGraph

Just type your main keyword and you'll see a number of keyword suggestions related to your targeted keyword.


8. Find top search keywords of all major search engines

It will be much better if you get to know what keywords are widely searched by users on all major search engines. In this way, you'll get the idea of keywords you can use to rank on different search engines.

For this, there's is an interesting tool named Soolve which gives you many profitable keywords from the top providers on the web such as Wikipedia, Google, Amazon, Answers, YouTube, Bing, and Yahoo.

Just type your main keyword in the search bar and hit enter.


9. Find keyword suggestions for main seed keywords

By using the keyword research tool like UberSuggest, it is easy to find profitable keywords for your blog post. It is a free tool that can provide you hundreds of long-tail keyword suggestions based on your seed keyword.

Ubersuggest gives you a couple of useful long-tail keywords ideas based on three important metrics: Search volume, CPC and keyword competition.

From the generated keywords list choose the keywords that are specifically indicating a user buying intent as they can be profitable for your blog.

There's another great tool KWFinder you can use to generate keyword suggestions. With the help of KWfinder, you can easily find profitable keywords you can actually rank for.

Just type your targeted keyword and hit the search button.

KWfinder results

You can generate tons of keywords by using suggestions feature of KWFinder.


10. Find Keywords Using Search Intent Terms

The another best way to find profitable keyword ideas related to any niche is by looking at the keyword search intent.

There are basically three types of keywords:

1. Informational keywords - They are used in searches to learn something or find the answer to a query. The keywords include the words "How to", "What", "Where", "Which", "Best way to” etc.

  • For example, how to make money from blog.

2. Transactional keywords - Used in searches to buy something. The keywords include the words "Buy", "Discount", "Deal", "Coupon", "free shipping" etc. These are the high commercial intent keywords indicates the strongest possible intent to purchase something.

  • For example, web hosting discount or best smartwatches to buy online.

3. Product keywords - They are also commercial in nature but may not seem as strong as the transactional ones discussed above. The keywords include the words "Affordable", "Best", "Cheap", "Review", "Top", and specific product name etc.

  • For example, best laptop under $500 or affordable mobile phones.

From the above types of keywords, which ones you choose will depend on the niche of your website and the kind of traffic you're trying to get.

The best way to make use of the keywords that have little commercial intent with high search volume and less competition.


Wrapping up!

These are the some of the best ways to find highly profitable keywords. Obviously, keyword research is not limited to only these methods, there are more ways to do it. But, using these methods, you'll have a lot of profitable ideas to work up.

Which method do you use to perform keyword research for your blog/website? Do let me know in the comment section below.

If you like this post, please share it through your social media channels.

2 thoughts on “10 Effective Ways To Find Profitable Keywords To Rank Higher in SERPs”

  1. Great post Kanti!
    This is an amazing list to find profitable keyword ideas. Personally, I use SEMrush and Ubersuggest to find long-tail keywords as they helped me to rank for low competition keywords with high traffic. After reading this post, I’ll also use other methods too for my blog.

  2. The helpful article you posted, I would appreciate this valuable post. Thanks for sharing this informative article with us.

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