Monitoring your social media performance is a crucial part of online business. It not only help you build new communities but it also suggests the fields you need to improve and give you the idea of where your brand stands compared to your competitors.
By monitoring your competitors, you’ll get an understanding of new development and the latest trends. This will help you to make informed decisions about how you promote on social media in order to gain maximum engagements and increase sales.
In order to make social media work for you, you need to use a good influencer monitoring or media monitoring tool that can perform everything including keyword tracking, URLs, hashtags, and much more.
There are several free and paid tools that can help you monitor your social media performance. In this article, we have listed 10 best social media monitoring tools for WordPress users that you can choose based on your needs.
1. Buffer
Buffer is one of the most powerful and effective social media monitoring tools that enable you to schedule a post for your social media platforms. It let you manage your Facebook, Instagram, Pinterest, Twitter, and LinkedIn pages and it’ll automatically post your content to your chosen social media profiles.
It’s also a good analytics tool that allows you to see what content gets the most shares and interactions. It starts free and you can schedule up to ten posts on three social media accounts. However, you’ll need to pay $15 per month to get full access.
Google Analytics is the most powerful free analytics and social media monitoring tool that most website owners use. Many beginners believe that this tool is just for monitoring the traffic flow. However, Google analytics can be used to track different social media campaigns and can also measure ROI.
It brings proven and accurate results over all the websites and app users’ data. Over time, you can create reports specifically for what exactly is working properly and what is not.
Sprout Social is another popular social media monitoring tool for marketers that helps organize the campaign and engage in conversions. You can track all your social media channels from the Sprout Social Dashboard that will save you time. Not only that, but you’ll also get organized comprehensive & presentable reports.
Sprout Social is a paid tool but you can use its free trial for 30 days without providing any credit card details.
SEMrush is one of my favorite and effective social media monitoring tools that help you track your social audience, their activity, and user engagement. This tool offers you an easy way to schedule and post content on your different social platforms. You can also track your competitors to see how often they’re publishing and which of your hashtags drive the most engagement.
It also allows you to create and manage ads on Facebook and Instagram. SEMrush is a paid service but there’s a 14-days free trial option available for those who want to give it a try.
5. Hootsuite
Hootsuite is one of the most simple and easy to use social media monitoring software that covers multiple social networks and platforms such as LinkedIn, Facebook, Twitter, WordPress, and Foursquare. It offers an easy to use interface to manage all your social media accounts from a single dashboard.
It provides a customized set of modules to view your social media profiles. You can also delegate tasks to your team members so that they can respond to updates, comments, and tweets. With their free plan, you can manage 3 social profiles and can schedule up to 30 messages.
6. BuzzSumo
BuzzSumo is a popular monitoring tool that allows users to track their competitor’s brands and their assessment behind the popularity. It helps you to find out what content is getting popular or what topics are gaining the most attention. BuzzSumo allows you to set up keyword alerts, so you can get updates on when content is posted or updated.
Apart from this, BuzzSumo also provides you with essential social backlink data, giving you a chance to fine-tune the process. It has both a free version and paid plans for marketers. The free plan is something you should give a try.
7. Keyhole
Keyhole is a real-time social media tracking tool that helps you monitor your Twitter and Instagram accounts. Using this tool, you can access the hashtags, URLs, keywords, and username to analyze the users’ behavior. Using Keyhole, you can see both real-time and historical information data.
It also provides you a heat map feature that lets you see the activity level of your users in certain parts of the world.
Twitter analytics is a free tool that helps you check how your tweets are performing and what kinds of attention they get. It gives you a monthly breakdown of top tweets, profile views, re-tweets, and impressions.
By making use of it, you can keep track of your progress and gain more followers. Twitter Cards are a great way to increase engagement and ultimately drive traffic back to your landing page.
9. Awario
Awario is a real-time social media monitoring tool that is designed to track mentions of your brand and competitors across the web and gives you relevant results. Unlike other social media monitoring services, Awario also gives you with both real-time and historical data.
It analyzes content from all over the internet as it can crawl 13 billion pages daily and lets you easily benchmark your online presence against your competitors. Using this tool, you can also find new topics for guest blogging opportunities by analyzing backlinks. It’s a paid tool and costs $24 per month if paid annually.
10. Mention
Mention is an ideal social media and web monitoring tool that provide real-time monitoring. It gives you the latest updates about your brand from the different sources on the web including social media, news sites, forums, blogs, and other sources.
Using the Mention app, you can keep track of your team activity, share notifications, and assign tasks. In addition, if you connect your social media profiles to Mention, you can manage them from the dashboard and respond favorite, or complete other actions directly within Mention. It cost $29 per month with a 14-days trial.
Final Words
These are some of the best social media monitoring tools to consider. We hope this guide will help you find the right tool for your needs and boost your brand engagement. If you have any questions or suggestions about this guide, let us know in the comments below.
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