7 Best WordPress Plugins For Email Subscription in 2018

So, you're searching for the best email subscription WordPress plugins, right?

List building is one of the important steps to grow your website and make money from it.

But, using old Opt-in forms that came with your email marketing service provider is not enough.

In order to boost your conversion rates, you need to embed the Opt-in forms in the right locations on your website without annoying readers. These placements can be trigger forms based on user behavior, page level targeting and by using the advanced split test to increase conversion rate.

You can implement all these tactics using the WordPress plugins I'm going to show you in this article.

After testing a lot of free and paid plugins, I have found these best WordPress plugins for email subscription that offer great value in terms of compatibility, ease of use, reliability, and value for money.

No matter whether you're an experienced or a beginner with email marketing, I believe this article will help you find the best list building plugin to grow your email list.


7 Best WordPress Plugins For Email Subscription

If you are insisting on trying out the best email subscription plugins, here are the top ones that you should be choosing from.

1. Optinmonster

Optinmonster Plugin

Optinmonster is one of the popular WordPress plugins developed by WPbeginner Team. It helps you to create beautiful Opt-in forms and pop-ups with visual drag & drop builder including customized fonts, text, colors and many more things.

Optinmonster now becomes a cloud-based app where you can manage all your opt-in forms in one place which were created for different websites. This can be a great feature for bloggers who run multiple WordPress sites, they can focus on improving conversions without going through each website.

The plugin offers 8 different opt-in forms including Lightbox Popups, Inline Forms, Full Screen Welcome Mat, Floating Bar, Sidebar Forms, Content Locker, Countdown Timer and Slide in Scroll Box.

What I like about them is their user-friendly platform which allows creating beautiful Opt-in forms with no coding knowledge required.

Here are some of the best features of Optinmonster are:

  • Multiple Opt-in forms including popups, sidebar, inline forms and much more.
  • Beautiful pre-made templates.
  • Smart Campaign triggers such as exit intent.
  • Easy to customize.
  • Easy integration with multiple email marketing platforms.
  • Page level targeting.
  • A/B split testing.
  • And conversion analysis.

Pricing - Starts from $19/month (when billed annually) with all essential tools to get more leads and sales.


2. ThriveLeads

Thrive Leads WordPress Plugin

Thrive Leads is no doubt, one of the best list building plugins you can buy right now. This WordPress plugin is developed by Thrive Themes that offers visual drag & drop editor and advanced A/B testing features.

The plugin comes with a variety of Opt-in forms including popups, scroll boxes and much more. There is a great selection of templates with each opt-in form which you can customize with an easy to use drag & drop editor powered by Thrive Architect.

With Thrive Leads plugin, you can target specific people on your website based on page, post, categories, tags, and even custom post types.

One of the most impressive parts of Thrive leads is their A/B split testing. With this feature, you can split test different opt-in forms against each other.

For example, you can test between a ribbon and exit inter trigger to find which type of form converts better.

Thrive Leads also offers a new feature named Smart Links that allows you to hide opt-in forms for people who have already subscribed to your blog. This is a great feature for better user experience.

Here are the features of Thrive Leads:

  • 50 + Opt-in form templates.
  • Advanced A/B Testing.
  • Easy to use drag and drop editor.
  • Advanced targeting option for specific page/post/categories/tags.
  • Advanced Trigger Options.
  • Integration with all email marketing services.
  • Exit Intent & Smart Exit.
  • Content locking to hide premium content behind an opt-in form.
  • Check Circle
    Support shortcode placement.
  • Check Circle
    Fully mobile responsive with 100% clean and fast code designs.

Pricing - Starts from $67 for single website license unlimited updates and 1 year of support. Or you can purchase their membership plan to get access to all their themes and plugins (including Thrive Leads and Thrive Architect) at just $19 per month paid annually.


3. Bloom

Bloom list building plugin

Bloom is another great email Opt-in plugin powered by elegant themes that will help to convert your website visitors into subscribers.

Bloom plugin comes with six different opt-in types such as Automatic opt-in pop-ups, Automatic Opt-In Fly-Ins, inline opt-in forms, Below Content Opt-In Forms, Widget Area Opt-In Forms and Content Locker.

It comes with 115 pre-made templates with great design and a lot of customization options like text, colors, fonts, borders and much more.

Bloom gives you 3 opt-in form orientations where you can choose to display your opt-in forms from the bottom, left, or right.

The only drawback of Bloom plugin is it doesn’t have the exit intent trigger like Thrive leads and Optinmonster. But it supports some other interesting triggers like at the bottom of a post or page, after scrolling, after commenting, and after purchasing.

Some of the best features of Bloom plugin are:

  • 100+ templates with elegant design.
  • Six different Opt-in display types.
  • 16 Email Marketing Integrations.
  • Enjoy unlimited color options.
  • A/B split testing.
  • Page level Targeting.
  • Mobile responsive design

Pricing - $89/year with access to all themes and plugins for unlimited websites and 1-year of premium support and updates.


4. SumoMe

SumoMe Plugin

SumoMe is a freemium plugin that helps you to collect leads through opt-informs. It comes with a collection of apps such as List builder, social share buttons, heat maps, and on-site analytics.

The SumoMe list building app comes with different opt-in forms like Basic Popup, Inline form, Cart Casino, Scroll Box, Welcome Mat, Smart Bar, and Click Trigger Popup.

With the free version of SumoMe, you can only edit the basic template, but it is easy to customize without much difficulty. You also have to deal with Sumo branding in your pop up if you're using free Sumo version.

If you're just starting out and don't want to spend money then I would recommend you go with Sumo free version as you get many other apps along with list builder.

Here are features of SumoMe:

  • List builder app.
  • URL Shortener.
  • Social Share Buttons.
  • Smart Bar and Welcome Mat.
  • Heat map to track visitors click.
  • Contact forms and A/B testing.

Pricing - Free version with basic email integration and limits up to 200 subscribers. Premium version starts from $29/month which can be used up to 1000 subscribers.


5. ICE Gram

icegram plugin

Ice Gram is a free WordPress list building plugin that comes with powerful features to grow subscribers and increase conversions.

The IceGram plugin comes with 12-types of opt-in forms such as popups, floating action bar, toast notifications, messenger, inline, sidebars, ribbon and much more.

This plugin doesn't provide a visual builder like Thrive Leads but you can still do some basic changes from your WordPress editor.

The Plugin also comes with Exit-Intent technology that shows your opt-in forms when a visitor is about to leave your website. IceGram gives you full freedom to control what content to be shown on the pop-up opt-in form.

This feature is called campaigns.

Apart from various targeting rules, you can use different themes with these campaigns to grab attention easily.

Some of the highlighted features of IceGram:

  • Set of 12 high converting message types.
  • Ready to use elegant design and themes.
  • Exit Intent feature.
  • Simple A/B testing.
  • Actionable Reports & Insights.
  • Multiple email marketing integrations.

Pricing - Free (unlock more features with pro version for $97/year).


6. Opt-in Panda

Opt-In Panda WordPress Plugin

Opt-in Panda is basically a content locker plugin. It means if you can lock a portion of your blog post content and ask visitors to enter their email address if they want to view the locked content.

This plugin gives you an opportunity to hide your premium content and if a visitor wants to unlock the content he has to subscribe to your email list. You can also choose an option to allow your visitors to join social networks instead of entering their email address.

The Opt-in Panda allows you to integrate with all the major mailing services, but it saves all received email contacts locally in the database.

Opt-in Panda also tracks your results with an advanced analytics to identify which lockers on which pages are performing better on your website.

Here are the features of Opt-in Panda Plugin:

  • 4 types of locks to lock any content.
  • Fully compatible with the Visual Composer.
  • Responsive and fast loading design.
  • Smart targeting.
  • Built-in Advanced Analytics to track reports.
  • Subscribe visitors through social networks option.
  • Check Circle
    Integration with all major email marketing services.

Pricing - Free (unlock more features with a premium version for $26).


7. WP Subscribe

Opt-in Form Widgets In WordPress With WP Subscribe

WP Subscribe is a powerful and free email subscription plugin developed by MyThemeShop.

It is a lightweight and easy to use list building plugin for WordPress.

To use WP Subscribe plugin, just install & activate on your WordPress website and add the widget to the widget area of the page.

Using WP Subscribe plugin, you can integrate with one of the three email service providers - MailChimp, Aweber or FeedBurner.

However, you don't get the option to customize the colors of the opt-in forms, so you have to use custom CSS to do that.

Some of the best features of WP Subscribe:

  • Customizable text.
  • Fully responsive design.
  • Integrate with MailChimp, Aweber or FeedBurner.
  • Can be used more than once in different sidebars.
  • Compatible with caching and SEO plugins.
  • Page level targeting (Pro only).
  • Check Circle
    Exit Intent trigger (Pro only).

Pricing - Free


Final Words

Do you realize that building an email list s not that hard? I hope that these mailing list plugins will help you to build your email list faster and boost your email sign up conversions.

Remember that money is in the (email) list. If you want to make more money online, consider your email list as the most powerful tool.

So, without a delay - select any of the above-mentioned plugins and start building your email list.

If you found this post helpful, please share it. If you have any query about this guide or want to add more email list WordPress plugins here, let me know in the comments below.

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