Have you ever thought about how blogging helps your SEO campaign?
There are plenty of reasons people start a blog. In my case, I did so because I wanted to share what I knew about blogging to people looking to succeed online.
Now if you’ve been following the best practices on SEO and blogging, you know how important it is to be visible to your target audience.
In this article, you’ll learn the way blogging improves your SEO. At the same time, I’ll let you in on simple strategies to optimize your blog for search engines.
SEO and Blogging: How They Work Together
You can not treat SEO and blogging as two separate entities. They work synergistically to bring you great results for your business.
1. The right keyword in your blog content improves your Google rankings.
Keyword research is the heart and soul of SEO. I’d like to think of it as a lamp that guides your path in content creation. It’s more than just finding search terms to optimize for.
It entails understanding who your target is. That way you can deliver content that relevant to their needs and interest.
Content gives your brand a voice. For it to be able to do so in an effective way, you need to leverage the right keywords.
Site owners new to keyword research assume that high competition keywords are the way to go. This concept is limiting.
If you promote products and services on your blog, you’ll get traffic and engagement in a faster way with long-tail keywords. Long-tail keywords are composed of more than 3 words. For example, if you sell shoes for women, a long-tail keyword would be “cheap green shoes for women.”
Such keywords get less traffic but because they describe your products in detail (higher specificity), they get qualified searches every time.
Online users typing long-tail keywords are those who are close to making a purchase.
It’s easier to rank for a long-tail keyword since there’s less competition. Because of that, they’re cost-effective for brands and provide a higher ROI.
Below are some keyword research tools to use:
2. Blogging regularly creates more pages for search engines to index
A search engine spider’s job is to look for a new page to crawl on the web. Each time a spider crawls a web page, it adds that page to Google’s index.
The more page Google indexes, the more it understands what your website is all about. At the same time, it assesses the quality of your content and decides whether it deserve to rank.
Putting SEO and blogging in mind, you want to make sure that your site gets frequently indexed. This gives it more opportunities to rank on search.
Make this a reality. Keep your website updated with fresh content on a regular basis.
Another thing you need to keep in mind that quality content matters more than quantity. Pay attention to vital aspects of your content such as keywords, internal and external links, formatting, headlines, and images.
To ease the process of content optimization, use the Yoast SEO WordPress plugin. It’ll provide you content insides in real-time and help you avoid over-optimizing your SEO keywords.
3. Great content attracts inbound links.
An SEO campaign can not be successful without a link building strategy in place.
It’s very difficult to dominate search results if you don’t have a large number of quality links pointing to you. Search engines count good backlinks as positive votes. Links help promote your site by telling Google that you’re an authoritative resource.
The fact that content is the only way links are built explains why SEO and blogging go hand in hand. On way to build backlinks
(without guest blogging) is to write great content.
Follow these tips to write content that others will want to naturally reference the links out to:
- Research hot or trending topics in your niche. Buzzsumo is a great tool to help you do this.
- Read forums that will give you insight into your audience’s pain points.
- Prioritize list posts since they get clicked on and shared more often.
- Be original. Find a new angle to existing topics. Avoid plagiarism.
- Make your blog post actionable. Provide practical tips.
For your reference, I’d like you to visit blogs that produce stellar content. Look into these blogs to study their posts and got online business tips as well.
4. Sharing blog content on social media boosts your visibility.
After you write content, do you take the time to share them on social media networks? Social sharing is one of the important SEO strategies in blogging that improves your SEO.
Social sharing helps your search performance since it increases referral traffic to your website.
Also, people on social media who love your content will want to mention and link to it. In other words, your blog content goes viral.
To attract good SEO results through social sharing, make sure that you incorporate sharing buttons to your blog posts. You can adjust the settings of your sharing button to display your number of shares once they hit a mark. They will enhance your social proof and encourage more shares.
When you promote your blog posts, double your engagement by pulling an interesting line or quote from the post. Use hashtag relevant to your topic to increase its reach.
5. Blog images give you more opportunities to rank
Images. They make your content more interesting through storytelling. They get your message across faster.
When it comes to SEO, blog images are useful for helping you rank.
You can optimize your blog images for search by naming them with keywords. Writing captions in a way that accurately describes your images helps. They improve the scannability of your content as well.
Another way to optimize images is to ensure that they don’t hurt your website speed. Page speed is a Google ranking factor.
Work on speed by reducing their file size. You can use WordPress plugins like Imagify to compress the image size before uploading it in your content.
Use JPEG or PNG as your format of choice for your images to retain quality.
Blogging helps SEO, that’s for sure. It accomplishes that through keywords, quality, updated content, social media sharing and image optimization.
Knowing all these things put you at a great disadvantage. Follow the best SEO strategies when it comes to content and search engines and the audience will see you as the best in your niche.