Getting traffic from search engines becoming harder these days. The reason behind is continual changes and updates in Google’s algorithms so that they can provide the most relevant and trustworthy content to users.
If you’re new in SEO, you might be struggling to boost your website’s organic traffic. But trust me, there are some incredible strategies named as white hat SEO that can help you rank in Google. In this article, I’ll share some white hat SEO tips from our Long Island SEO friends, you can make your traffic skyrocket!
What is White Hat SEO?
If you’re into SEO for a while, you’ve definitely heard the term white hat SEO. Basically, there are various SEO techniques that impact your search engine ranking i.e white hat SEO, grey hat SEO, and black hat SEO.
White hat SEO refers to SEO strategies that aim to build a quality website for the long term. It can be accomplished by focusing on creating unique, high-quality content and building authority inbound links.
These techniques are safe to follow and obey all search engine rules and policies whereas black hat SEO involves spammy and duplicate content. Black hat techniques are specially used for a quick-return business model by building thousands of low-quality backlinks in short span of time which leads to Google penalty.
Here’s an image to understand the basic difference between white hat SEO and black hat SEO.
White hat SEO tips to increase your website ranking in 2019
1. Optimize Your Title and Page Descriptions
One of the most important on-page SEO activity is writing the proper page title and page descriptions. Both of them are the first thing Google sees when crawling a website.
Many business owners and marketers focus on writing catchy page titles but completely forget about optimizing them for SEO purpose. Of course, you need a page title that will attract attention, but due to continuous changes in Google’s algorithms, you have to move a little forward.
Page titles are simply the headlines on SERP and people see on the internet search results list. It’s important to remember that real people are reading your title tag and they will be going to judge it, respond it and learn from it.
The title tag work with meta description and both together give a brief idea of what your content is about. But the title tag stands out more.
It is what that will make people click on your link and peruse your content instead of your competitors’. So it’s important to set your title in a way that makes you stand out from them and throw it right out under the spotlight!
You should never present your website and business in the grey light. You are wearing a white hat, so be honest about what kind of service you offer or what your website is about. If you do anything to create mistrust in your visitors, they will end up going right back to search results, which increase your bounce rate.
Because of the new update in Google algorithm called RankBrain, it is easier for Google to identify a website with high bounce rate. It shows that your website is of low-quality which results in ranking drop on the search results pages. You can read more about RankBrain in this informative article.
To create an effective meta description, your copy should be short and enticing that reflect what the page is all about. The meta description is also a great place to include your keywords that people usually searching for. In this way, you can also improve your click-through rate for a given webpage.
If you don’t have an idea about what to write in your meta description, try googling the same search terms and then look at the ads shown above the search results.
These ads are tested for getting successful conversions, so you can take a few keyword ideas from there and use them in your own Meta text and titles.
2. Shorten your URLs
Did you know that Google’s web crawlers give importance to your permalinks too? It is the best place to insert your keywords into mix and search engine crawlers will help you to rank.
Here’re some important points to keep in mind while creating URLs:
- Keep it brief and short with relevant keywords – Shorter URLs score ridiculously better traffic compared to the “traditional” lengthy ones. Forget about all the numerals and question marks and what have you. People want to see where they are and exactly what that page is about.
- Use descriptive keywords
- Only use hyphens to separate words
- Good examples of short URLs are: https://example.com/teeth-care-tips-teenagers not https://example.com/84-20iks?=fkisd
Generally speaking, the best permalinks will have only three to four words. (Learn more about URL shortening from Wikipedia)
3. Get smart with internal and external linking
Traffic drives more traffic. Take the time to make sure that all of your pages are interconnected, by using key phrases throughout your copy as anchor text (to make it obvious what the target pages are about).
This gives your visitors a chance to redirect themselves to whatever internal backlink seems interesting or useful. Search engines will also appreciate the fact that the topics of your pages are interconnected.
Another important thing to keep in mind is the selection of pages that will be going to link. Make a point of linking to the pages you want to rank for. For example, if you don’t want to rank your “About” page, don’t force a ton of internal links there. Instead, push internal links to those pages you want to rank for such as the home page or a conversion optimized post page.
You should also boost the authority of your own site by including outbound links to authoritative sites, such as Wikipedia, widely acclaimed niche blogs, or even relevant government and educational web pages.
4. Optimize your images
Image optimization is one of the important factors to rank in search engine. It helps to improve page load speed, boost website ranking and improve user experience. You can optimize images by giving them the right title, caption, description and alt text.
Also, your images should be nice and compressed to reduce the page load speed. Give them a relevant title instead of setting them as image1.jpg or ajdgf.png.
Remember that, images are a great way to include your keywords by mentioning them in alt tags. But don’t over-optimize them otherwise it leads to keyword stuffing that creates a negative impact in SERPs.
5. Submit sitemap to Google
Submitting sitemap to Google Search Console is an important step to get index your website. It let Google understand your website and show them in search results.
It also gives a roadmap for Google to find your site’s pages and an ability to upgrade or downgrade the page’s importance.
There is no downside of having sitemaps and having one can improve your SEO, so we highly recommend to submit your website’s sitemap to Google Search Console. You can follow this step-by-step guide to submit your blog sitemap to Google.
6. Create a long form of content
Content is an important pillar of a successful white hat SEO campaign. Google loves content and if your content is of high quality and making the reader’s life easy by solving their problems, then ranking on top position become easier.
Having detailed, valuable and long blog posts have an effect in SERPs ranking. Here’s a graph that shows how long content can help you boost your ranking.
Writing bad and thin content can be easily spotted by search engines as well as users. This will increase your bounce rate and reduce your site’s overall ranking.
7. Build high-quality links
There is no doubt that backlinks play an important role in ranking a website but they can also become a reason to penalize your website in SERP’s. Having a few high-quality backlinks are much better as compared to building thousands of low-quality spammy backlinks.
So before building backlinks, keep few important things in your mind:
- Are they relevant to your website content and theme?
- Are you getting links authentically based on the quality and value of your published content?
- Make sure the website is not related to the PBN network.
- The page you’re going to link with must not contain too many external links.
These are the 7 actionable white hat SEO tips you can use to boost your website’s organic traffic. Don’t try to implement too many things at once because it can harm your site health and may lead to Google penalty. There is no magic bullet to get top ranking position overnight, so start with small, and apply one technique at a time to get satisfying results.
Do you have any other SEO techniques, you’re using to rank your website? Please let us know in the comment section below.