The digital world has changed the way we market our businesses drastically. Gone are the days where companies invest thousands of dollars in advertising campaigns, flyers, and magazine posters. The internet has opened up a new world of digital marketing through its popular search engines and social media networks.
If you want your business to appear first in the engines search results, it’s recommended that you invest in a Vancouver SEO expert for optimum online performance. With all the positive comments surrounding Search Engine Optimization strategies, one might wonder “what is the catch?”.
For complete transparency, we’ve combined a list of all the pros and cons when you invest in SEO for your business.
PROS
Let’s start with the good news. Here is a list of all the benefits of using SEO:
Active Online Presence
With a full SEO strategy in place, your business will receive a lot of online exposure. Having an active online presence does give your business more credibility. If there are loads of reviews, content, and comments surrounding your name, then the traffic will follow.
When your website receives some excellent love and attention the results can be great. There’s no reason for users to land on your website only to be disappointed by the content and layout. Experts have the industry knowledge and use marketing tools to create engaging and interesting content that is appealing to site visitors.
Drives Traffic to Your Site
The ultimate goal of Search Engine Optimization is to increase the flow of traffic to your business. If you appear at the top of the search engine result, you’ll automatically receive more attention and clicks.
It has been proven that most search engine users, 75% to be exact, don’t scroll past the first page of results. Almost 80% of users will click on the first organic result and not the ad.
Once your website appears at the top of the search engine result, more users will visit your site. When visitors go to your website through an organic search, they will be able to browse through it. Deciding whether they want to use your services or not.
Business Growth
The modern key to business survival is having a good online presence. Having extra support from professionals, who are trained to run social media accounts, add content onto your site, and use a variety of different techniques is greatly beneficial to your business’ growth.
Statistics have shown that businesses that invest in Search Engine Optimization services are up to 60% more visible than their competitors. Especially when localized SEO techniques are implemented, your business will attract locals either to your location or to buy directly online.
Vancouver SEO experts know what types of digital marketing strategies to apply in order for your business to attract more potential clients. Eventually allowing your business to generate more income and grow extensively.
Watch this to learn more about digital marketing strategies. Find out which strategies you’d like to try out.
CONS
We left the bad news for last. Here is a list of cons that comes with Search Engine Optimization services:
You Need A Lot of Patience
When you hire SEO services, you can’t expect excellent results overnight. It takes a lot of effort and a lot of patience. There are loads of things that need to be done. If you don’t own a well-established website, then that needs to be updated. Content creators need to spend a lot of time doing keyword researching and creating quality content accordingly.
It’s a long process that definitely pays off in the end. That’s why this service is seen as a long-term marketing solution. Not an overnight marketing campaign.
It Can Become Quite Expensive
Especially if you’re in a really competitive market, you are going to have to invest in the full package. Which will include producing quality content (either visual, audio, or text), backlinking, and ad creation.
Just remember that you will be paying for a quality in-depth service that can ultimately generate a lot of income.
There’s no Guarantee
Even though experts follow rigorous and algorithmic strategies, there isn’t a guarantee that you will end up at the number one spot on the search result every single time. Experts might try to understand Google’s algorithms, but no one will ever fully understand how it works.
Only Google has full control over search results, even though SEO experts try to figure it out.
SEO is such a smart tool, that when used correctly it will push your business to the next level. Investing in an experienced Search Engine Optimization service is definitely worth the risk. With every marketing strategy comes a few pros and cons.
But in this case, the pros definitely overweigh the cons.
