A lot of marketing companies can promise you the moon and stars. In fact, most of them will do just that. After all, we’re all just trying to make good business here in the online world. We’re all trying to survive and get ahead of the competition. Flowery words and stellar promises are often spoken to win over clients. It’s really not that rare of an event.
This is why you should know better than fall for every little promise a company gives you. Remember, every business can promise you the moon but only a few, select ones would tell you that you can’t have it – at least not right away.
After all, it’s easy to have someone believe that they can have everything; it’s easy to woo clients into thinking that they can achieve everything they set out for their business in a short amount of time. What is not easy is trying to admit plainly and honestly to clients that digital marketing isn’t an overnight gig. It’s not something that miraculously brings in results with a snap of a finger. Read more about this reality in this website.
I think that as a client, you should value a company’s honesty more than their promises.
Why Is Honesty An Important Factor When Choosing A Digital Marketing Agency?
Online and offline marketing are worlds different, okay? This is something that you really have to take note of. Usually, when you conduct an offline campaign, you get visible results fast. When you hand out flyers, soon you have people visiting your shop to avail of the promotion. If you put up a billboard for an upcoming sale event, there’s a pretty good chance your attendance for the event will spike up, especially if you’ve put the announcement up in a good place.
However, online campaigns don’t work as easily. But although they do tend to require more work and time, they last far longer than any traditional offline antic. With offline campaigns, you get fast but short-lived results. With online campaigns, you get slow yet long-term results. They’re the exact opposite of each other.
Another advantage when your campaign online is the diversity and number of your audience. We are not just talking about a whole street, village, or town here. We’re talking about campaigning for the global market. Online marketing is a wide-scale, global event.
You don’t just reach tens of people but rather, you get across thousands to even millions of potential clients and customers. So even if digital marketing starts out slow, it peaks high and lasts for a long time. So all you have to do is put in lots of work in the beginning and reap the benefits right after.
Then again, most businesses don’t have the time of day to run their own campaigns themselves so they hire digital marketers or agencies like https://www.decryptedseo.agency/baton-rouge/ to fill in the roles for them. One such popular digital marketing campaign in recent years is SEO or short for Search Engine Optimization. It’s a modern methodology with lasting results. You just have to stay put while it’s still on the process of picking up.
Unfortunately, most companies are not too eager to tell you about this drawback. They would rather promise you the moon and a “hocus pocus” sort of strategy that is said to bring you results overnight. If your company is not transparent with you about the whole process, then how do you know you can trust them?
I think that above everything else, the first thing you should look for in a digital marketing agency is honesty. That’s the one trait you should never overlook.
A Transparent Agency Will Manage Your Expectations
SEO is not a one-time, fast-acting sort of strategy. Now, any good company or agency like will tell you that right off the bat to help you avoid making unrealistic expectations. They will tell you how long and how difficult or challenging it would be to rank in the search engines – and they would ask you whether you’re up for it.
Some SEO campaigns fail because of this lack of transparent communication. Small businesses get lured in with fancy talk so they get SEO services done for them for a couple of weeks and start demanding results soon after.
It could be that they don’t have the budget or the patience for the campaign in the first place and the agency not telling them anything doesn’t help them one bit. So they end up losing confidence in SEO and trashing the whole campaign. It becomes a waste of time, money and effort.
This is why transparency is important. You have to know what you’re getting yourself into. So talk to honest SEO professionals today before you make any drastic decisions.