Starting an online business has become easier than ever before. Anyone can start a business from the comfort of their home. All you need is a laptop or PC and a good internet connection.
Advancement in technology has changed people’s buying habits. Now, customers shop using their smartphones and use social media to get shopping information.
What does this mean to you? A tremendous opportunity to earn money!
If you’re interested in building a digital business but don’t know how then this article will show you the exact steps.
Why Start an Online Business?
People have different reasons for starting a business. Regardless of your reasons for starting one, an online business helps you:
- Make money while you sleep
- Showcase your talents and monetize them
- Enjoy a flexible lifestyle
- Help people around the world meet a need
- Experience real job security
So, are you ready to make the big leap? Get started by reading the steps below:
3 Easy Steps to Start a Business from Scratch
1. Identify a need and fulfill it
Some people start off immediately, thinking of what to sell. The truth is that if you want a successful business you need to start with your customers.
Your first step is to identify a problem that most people share. Make your online business the ultimate solution that fulfills their needs. This way, your efforts will be more profitable.
How To Find Out What People Want (Market Research Tips):
- Visit a Q&A site like Quora. Read questions that most people are asking about a certain product or service.
- Do keyword research to uncover common terms used by online searchers.
- Follow hashtags on Facebook, Twitter, and Instagram to know people’s pain points.
- Use Google Trends to see hot searches during a specific period of time.
You can also check websites of your potential competitors to know what they’re doing. How are they serving the needs of their customers? What can you do better?
2. Set up a professional website
Do you really need a professional website? Absolutely!
Similar to a brick-and-mortar store, a website represents your business. It’s your means of establishing a relationship with your future customers.
Your website needs to look professional if you want to create a great first impression. People should be able to navigate your site easily.
Like a physical store, it’s important to keep your site beautiful, organized, and well-structured.
How Do You Build A Website?
1. Register your domain name
To make it simple, your domain name is yourwebsitename.com. Decide what your domain will be. I personally recommend that you get a domain name on Namecheap since it’s an affordable and trusted service. Or you can check this guide to find the best domain registrars.
2. Get a web host
After registering your domain name, you need a web host so your site can go live and people can access it. A web host is also responsible for keeping your files.
If you choose WordPress.org as your blogging platform, SiteGround makes a great web hosting solution. They even offer to install your WordPress site for free if you lack the technical experience. You can go for a cheap SEO Reseller plan if you want to start your own web hosting company.
3. Choose a blogging theme
Last but not the least, don’t forget to make your site aesthetically pleasing and optimized for all kinds of devices.
With the GeneratePress WordPress theme, you can easily brand and customize your website. This theme won’t slow down your site and is readily optimized for SEO.
4. Install a shopping cart
In order for you to accept credit cards and process payments from your customers, you need a shopping cart software.
Many online startups choose WooCommerce for their digital store. It’s a very user-friendly platform. WooCommerce also features a built-in analytics tool to help you track your sales.
3. Market your product or service
After you’ve built your website, your next move should be to promote your online business. This is your time to grow as a true digital marketer and entrepreneur.
So, how do you attract people to your website, earn their trust, and convince them to buy from you?
While there are a countless number of means to do so, here are a few solid ways that successful online businesses swear by:
Blogging is a free and long term strategy that helps you build brand awareness. Creating useful content on a daily basis makes the readers look at you as the go-to authority in your niche.
You can better convince customers to do business with you if you give value first. Position yourself as a great resource by offering tips and practical pieces of advice.
When creating content, make sure to apply SEO techniques. Doing so will help you rank well in Google search results.
ii. Social Media
Social media has effectively boosted every flourishing business’s sales. The reason why social media is so powerful is that it positions you in front of a wider audience base that can become your website visitors. You can also use a social media platform to provide better customer service.
To lead visitors to your site, share your blog posts on various social media platforms – Facebook, Twitter, Instagram, LinkedIn, etc.
iii. Email Marketing
Another cost-effective method to grow a loyal audience base is email marketing. This non-intrusive marketing strategy entails communicating with your audience on a regular basis.
Keep your audience informed of the latest updates in your business. Provide free daily advice, share your blog posts, and promote your latest offers.
Start collecting people’s email addresses using an email marketing service like Convertkit. With Convertkit, you’ll be able to build beautiful email sign-up forms and customize your newsletters.
Now It’s Your Turn
Are you ready to implement these steps to grow a successful digital business? I hope you are.
Sometimes all it takes is a leap of faith to achieve your goals. The internet is the best tool to help you do just that.
What are your thoughts on this article? Share them in the comments section below.