The world of digital marketing is vast with some companies investing large amounts while more niche companies invest far less.
The battle for the top of the search engine rankings for smartphone-related terms can get quite intense. Search engine rankings drive organic sales which can result in millions of sales for larger cell phone providers.
There are plenty of complex industries like that of the lending industry or cryptocurrency niches that can be confusing for the common consumer. For example, a tech-savvy consumer might want to know specifics about the operating systems and design of a smartphone.
The normal consumer might want to know its storage or new features like an improved camera. The following are tips to handle complex business niches in a way that can appeal to all portions of a business’ target demographic.
# Content Should Be Easy to Read Yet Informative
Content should be written in an easy to read way with the terminology being explained or defined at the beginning or end of the content.
Trying different types of content out to see which attracts the most traffic and provides the best ROI. Written content, video content, podcasting, and interactive webpages can be utilized as they can all drive traffic.
Finding an expert in the field of the business is important as true experts can explain even the most complex topics in a way that is easy to understand. Graphics, as well as other visual tools, can be used to present data in an easy to understand format.
# Company Blog Content Should Cover Common Questions by Website Visitors
The best topics a company blog generates at times can be content based around questions that customers or website visitors commonly ask.
This could address the difference of opinion on certain topics within an industry or clarifying terminology that is seen commonly within the business niche. Asking loyal readers what they would like to see covered can also be valuable as this can build a sense of community among readers.
A community is far more likely to engage with each other than readers that rarely comment or ask questions on different platforms.
# Different Levels Of Content Should Be Distributed
There can be different levels of content from beginner content to more advanced content. Expecting all readers to have the same level of understanding through an entire target demographic is not realistic.
Take the time to write out a few different levels of content will allow those that are less experienced or advanced in their knowledge to not feel alienated or confused by the content.
For example, a tech expert might understand the process of a PCB to Gerber convert far better than a person that simply wanted to see certain capabilities a piece of tech has. Categorize the different levels of content to be easily found on the company website so it can be easily navigated.
# Podcasting Can Allow For Thorough Explanation Of Even The Most Advanced Topics
The newest rage in content creation is that of podcasting as although it has been around for a year, it is becoming a favorite content form for plenty of consumers.
Podcasting allows a person to stay engaged in a better way than if they are reading an article that is a few thousand words long. Podcasting can also be done live with a custom hashtag to allow listeners to ask questions or make comment in real-time. Transcribing the podcast should also be done so it can be turned into a searchable piece of text.
This will allow listeners to search for a specific section. People are often looking for new podcasts to listen to weekly so for those in the industry, recommending the company podcast can lead to an increasing number of listeners.
# Social Media Can Be Perfect to Address Questions About An Article Or Relevant Topic
The questions that come from social media need to be answered as this will lead to more engagement. Even social media posts sharing industry facts or knowledge can be extremely useful. The best thing any social media team can do is amplify company content as well as engage with others in the industry.
The right social media content marketing plan can allow for content to expand its reach and potentially establish the company as a thought leader in the business niche.
Customer service by answering concerns or complaints can be a great way to show followers the care the company takes of each customer. Failing to address these on social media can look like a lack of care about customer experience by the business as a whole.
Even the most confusing and complex businesses are going to need an efficient content marketing strategy. Educating consumers and allowing them to truly understand the benefits of a service or product needs to be the top priority.
If you have any queries or suggestions about this guide, feel free to share it in the comment section below.