If you have taken your business online by creating a website, then you have made the right step. Succeeding without the Internet in a digital world would be very difficult, if not impossible. It would be a little bit like painting and using only one brush, one technique, and one color for everything. If you want to paint your business in colors of success, you will need more than one marketing technique.
One of the most important techniques is Search Engine Optimization. It uses multiple brushes and a myriad of colors in order to create a masterpiece out of your company’s website. Let us not get lost in the metaphor and put this simply. Your Cape Town business needs a Cape Town SEO firm in order to become visible online and get loyal customers.
What Does SEO Do?
If you are new to the world of digital marketing, you might get a little bit confused when someone mentions SEO. That is why, before showing you how you should go about choosing the perfect SEO company, I need to make sure that you know what it is you are choosing in the first place. In other words, you need to know what Search Engine Optimization is, even if you do not know the first thing about online marketing.
In the simplest terms, Search Engine Optimization is a way of increasing organic traffic to your website. Organic means that you won’t be paying for the traffic. Apart from the obvious advantage of not paying for the traffic, there is another one that comes with the term “organic” and it is what makes a huge difference.
I’m talking about the fact that people who stumble upon your site this way are usually people who need your products and services. Paid ads can reach a large number of people, but not all of them will need what you are offering and not all of them will convert into customers. SEO, on the other hand, reaches the people who need what you are offering at the exact time when they need it, by using methods shown here, which significantly increases your chances of becoming their supplier or service provider.
How Do I Choose The Right SEO Firm In Cape Town?
Now that the process is a bit clearer to you, it’s time to find the right firm to take care of your Search Engine Optimization needs and get you on Google’s first page for your potential customers to notice you. Doing this on your own is not an option unless you are an expert in SEO. Since you are here, I’m guessing that you’re not.
Deciding that you need these services doesn’t mean that your job is done, though. There’s another decision you need to make and this one is a bit trickier. You need to choose a Cape Town firm to do your SEO, and you need to choose the one that will do it perfectly and successfully. Hiring the wrong people for the job would be a waste of time and money.
Do Some Online Searching
The first step towards finding the perfect SEO service provider is doing some online searching of your own. Open your browser and type something relevant, such as “Cape Town SEO firm”, or some similar keywords. You will get a whole list of companies ready to help you achieve your goal. Take a look at what they offer and check whether they are acquainted with the newest trends in the industry.
Make sure not to look at the first two or three results only. Scroll through the entire page and open the websites of all those firms before you make any decisions. Don’t bother going to the second page. The primary goal of SEO services is to get you to the first page, remember? If they cannot do that for their own company, then they are not worth your time.
Check the Websites Out
I have mentioned briefly that you need to check out the websites of all those companies you find on the first page. Seeing if you like the design is not what you should focus on, however. Sure, it’s nice to see that the firm has put in an effort to make their site look perfect, but there are more important things you need to take into consideration.
When the design is in question, you need to worry more about their site being user-friendly than having the right choice of colors. If they have created a clean, easy-to-navigate look, chances are that they will do the same for you. That is important both for potential customers and for Google spiders that will crawl your site.
Check out the homepage and the about page, in order to see how the firm presents itself. That way, you will get an idea of how successful they will be in presenting your business to the world. Since you are at least a bit aware of the role that SEO plays in digital marketing, you want to make sure that the firm you are choosing is also aware of that and that they know how to present themselves.
Find The Testimonial Page
Perhaps one of the most important pages you should look for on the firm’s website is the testimonial page. This is where you will find comments from people who have already worked with that company. Reading about their experience will let you know what it is you can expect to get from a specific SEO firm.