Most online entrepreneurs may not know where to start, especially if they are new on the internet.
If you are one of them, you may not know where to begin selling the best products and get the best leads.
If you decide to sell your products on Amazon, eBay, or Etsy, know that there will be thousands of others that are doing the same. Read more about E-commerce in Amazon or Etsy work in this link here.
They might already have a massive base of loyal customers who repeatedly purchase from them. Some of your competitors are optimizing their site every hour and competing to get to the top.
So how do you improve yours?
SEO is the answer!
Search engine optimization is making your site rank on the first page of Google without paying for advertisement fees. Many people know that most users click only the first few results. When they can get the information that they need, they will leave the website, and it may take days for them to return.
The thing is, if the site provides a specific service or products that the user is searching for, customers will have a higher chance of purchasing on that website. They will also subscribe to your newsletters and email promotions if they find content that is valuable and helpful.
Your customers are out there searching for your product. You need specialists such as the ones in Websites That Sell Gold Coast because you need to be at the top. Imagine being on the fourth spot, and you only have to improve your rankings by a notch, and you will get lots of customers as a result.
Paid ads can cost you a lot. Although you should not disregard them, you also need to improve your organic results. Organic results are not paid. They are the listings that you see on the results page since they are relevant to the term being searched. Besides, most users on the internet will click on organic results instead of paid ads.
How to Get Started?
1. Long-Tail Keywords
Back in 2011, all you need to do is to create 500-word articles that target specific keywords. Then, Google will rank you up, and you can see organic traffic pouring in.
But to an extent, lots of business owners got an idea of how this system worked. They began to abuse it and stuff every blog or article with keywords.
Moving forward to a few years, the search engines changed the game. Everything is no longer about keywords and phrases that are repeating fifty times on a website. The success of SEO is now dependent on long-tail keywords or queries, as well as other factors.
Keywords are phrases that aim to rank you higher on Google. Some of the best examples are:
- Free Baking Guide
- Best T-Shirts
- Designer Jewelry
Queries are phrasing that users type on their search engines. They may not care about the exact questions as long as they get the answers that they want. Examples are
- Cheapest cars for sale online
- Best computer games in 2020
- Coffeeshops with free donuts
Keywords are usually generic, and they don’t have intent. On the other hand, queries have intents that many users are searching for. If you want to rank high, use long-tail keywords. They can drive 70% of organic traffic to your site. This is a big opportunity for starting entrepreneurs who don’t have lots of capital to spare for paid ads.
2. Optimizing Metadata
One of the most critical aspects of long-tail keywords is that you need to optimize your content. This is because you need to convince web users to click on your site when they are searching for answers on the results page. You can know more information about results pages here: https://techterms.com/definition/serp.
You have all the opportunities to persuade your potential customers to subscribe or buy. But this can happen once they are on your site. The first thing that you need to do is to persuade them to click and come to your website in the first place.
Some of the things that you can do include:
Research some of the queries that are often used by people. Then, add those keywords to your metadata.
Metadata is the term that describes the information that you offer on your site. These pieces of texts don’t appear on the web. But the crawlers find them to rank your website.
If your metadata is about booking hotels, there might be confusion about books that people read and book as an act of making reservations. Keywords such as premium booking and hotel reservations are words that let search engines to index your website accordingly.
There are three pieces of information that you need to focus on in metadata. These are the following:
Title Tags – These are titles on the results page that will tell potential customers what your webpage is all about. This can be different from the headline of the article, but you can use the same words if this works.
Meta Descriptions – This paragraph describes further the content of your page. This enables search spiders to know about your business. Plug-ins in WordPress will allow you to add meta titles and descriptions to your page.
Keywords – It’s an excellent idea to write two to three sentences of persuasive copy. This will captivate potential customers, and they can’t resist clicking the links to your website. Mentioning the keywords more naturally will also boost your chances, especially if the competition is less on your chosen niche. You can get experts to help you get started.
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