How Internet of Things Affects SEO and Online Marketing

If there is one direction the world is heading today, it’s forward. It doesn’t matter if it’s towards the North, South, East, or West. The only thing that matters is that it’s progressing forward; it’s moving towards the future. There is no turning back now, especially when it comes to technology.

Several decades back, people would not even be able to fathom the things we have now. No one back in the days would have thought that wireless communication was possible. No one could have possibly imagined that there would come a day when people can converse face to face over a little box loaded with microchips.

And I bet our great-great-grandparents would never have imagined that connecting the world through a single network was possible. Stuff like these was simply used as material for bedtime stories, after all.

I remember reading a book during my childhood that envisioned the future as if it was a technological utopia – flying cars, moving roads, holograms, and cheap space travel. If you’ve ever watched “The Fifth Element,” it’s the exact representation of the future kids was made to imagine back then (check this out). In children’s books like the works of Dr. Seuss, you can also read how the future is so graphically depicted back then. It felt wild, colorful, and exciting. As a kid, it really made me look forward to growing up.

Now that the future is the present, we can see minor disparities. There are no flying cars – yet. But they are in the works; they’re not just available for commercial use yet. And while we don’t use holograms to communicate, we do come pretty close with video calls and group chats, so I guess the predictions weren’t that far off.

What was predicted on point, however, was the world becoming a smaller place. It surely has – and I can only imagine it getting smaller from this point thanks to the internet.

How The Internet Propelled The World Forward

The world has indeed gotten smaller ever since the internet revolution. People from all over the world come together in a single network wherein they get a chance to meet, converse, transact, and discover one another. Of course, a global platform like this gathers a lot of attention – especially people who mean business.

The internet has propelled the world forward, not only in terms of relations but commerce as well. Businesses of all kinds have started to migrate online where they land a better chance to wow bigger markets and seize global opportunities. However, just to set thing straight, the internet only sets a bigger stage for young entrepreneurs and ambitious businessmen. Whether they make it or not is entirely up to their efforts.

This is why SEO exists.

What Is SEO and What Does It Have To Do With e-Commerce?

Since the world now largely operates online, you can bet that businessmen find this as a very big and momentous opportunity to achieve their market goals. This is why most of them have moved their efforts online; they believe that there is more to gain when the market is bigger.

However, a market as big as the internet comes with its own set of advantages and disadvantages. While the number of potential customers and clients is indeed a huge plus, the number of competitors working in the same industry is also a major threat. Business traffic is very congested in the online markets, especially when you have decided to join the party late. This is where SEO companies, like, come in to play a major role.

SEO or Search Engine Optimization will break through competitive barriers and earn you your rightful throne in the online jungle. By applying a series of techniques and methodologies that mostly involve refurbishing your website and its corresponding content, SEO can make your domain look like eye-candy for search engines. After all, having search engines fall in love with your website and everything it has to offer basically seals your win.

Here’re a few things we expect happening in SEO:

1. Low organic click-through rates

If users start getting answers to their queries using digital home assistant, instead of for search engine click-throughs then organic CTR may fall. Due to IoT technology, there will be less need for users to visit websites to find information.

2. SERPs may become less relevant

If most users going directly to websites instead of doing a search, then search engine result pages (SERPs) will transform dramatically or may even disappear altogether. So you need to focus on IoT searches rather than just focusing on increasing overall click-through rates to the website.

3. Voice search will be more popular

From the past few years, voice search has taken around 30% of all total searches across the world. Most of the popular search engines like Google have started creating better search engines to improve the user experience. This happened due to recently introduced digital assistants (like Apple’s Siri, Amazon’s Alexa, and Google Assistant) to help users with their search queries.

As IoT technology becomes more advanced so it’s important for brands to optimize their interfaces to be compatible with voice search.

4. Local SEO may become more important

After Google’s Pigeon update, Local SEO has given more prominence. Now, more than 22% of voice search queries focus on location-based content. For example, if I ask Google about “What is the nearest restaurant to my current location”, it will immediately give you the nearest restaurant.

Google My Business listing example

So, if brands invest in local content then they will have a higher chance of producing voice search content.


Now, you can either learn SEO on your own or you can hire real professionals to hasten the job. SEO is definitely every modern marketer’s friend. It’ll guarantee your brand’s success.

If you have any queries or suggestions about this guide, let us know in the comment section below.

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