A majority of people today rely on the internet to find products and services. Therefore, it has become imperative to hold a strong online presence in order to become visible to your target customers. At present, e-commerce accounts for 10% of the overall retail sales and the percentage are likely to increase in the coming year.
Consequently, you will have to fight tooth and nail to keep your business on the forefront. This is where eCommerce SEO service plays a pivotal role. It enables your e-commerce business to appear on the front page of the search engine result, thereby providing higher visibility and awareness. In this blog, we are discussing some of the ways an e-commerce SEO agency helps your platform to stay on top of the search engine results.
1. The Prominence of Selecting the Right Keywords
Researching keywords is among the first step of any e-commerce SEO service. It is imperative to be aware of the common terms and phrases that your target audience is using to search for products or services in your niche.
When you are assessing keywords, you must consider factors including volume, relevancy, ranking difficulty, and local popularity. There are plenty of keyword researching tools, both free and paid that will allow you to find the right keywords based on your niche.
2. Be Mobile Friendly
Around 31% of people use their mobiles to shop online. Moreover, 61% of people who have visited websites that are not mobile-friendly, switch to a competitors website. So having a mobile-friendly website is imperative for your online store & by implying e-commerce SEO services, you can achieve the best results.
Almost everyone has access to smartphones, and they rely on the internet for a lot of things, including shopping. So, you need to focus on building a responsive website that can accommodate various screen sizes. Irrespective of the device people access, they should be able to get a seamless experience.
To ensure a mobile-friendly site that boosts your search engine performance focuses on these strategies:
- Use a responsive theme so that your website works on any device.
- Choose a bigger font size and call-to-action buttons.
- Add high-resolution images.
- Write shorter sentences and paragraphs.
- Make your website load faster.
3. Obtain Natural Links
Having links to other websites can be highly beneficial for your SEO, and often e-commerce stores underestimate this aspect. However, you should not buy links as Google might prohibit this practice, and you can get your website banned.
There are two ways to get natural links – Set websites and get backlinks. It relies on providing visitors with a unique experience that they would want to share it with others. This will encourage people to share their websites with others.
4. Be Active on Social Media
Social media is a great tool to promote e-commerce business. And here you have to think beyond the content market instead you also need to focus on social sharing in order to ameliorate your website’s ranking. Search Engines prefer websites where customers are constantly engaging in unique content.
5. Website Structure
The structure of your website is a vital factor that impacts your SEO ranking. A well-designed website significantly adds to the usability as well as conversion. Moreover, a good website structure also makes it easier for you to expand your online store in the future.
6. Add a Blog Section
One of the biggest mistakes you can make in your eCommerce business is not having a blog section. This is true, especially in most eCommerce websites.
Several pages with beautiful products aren’t enough to position you at the top of Google.
Blogging regularly on your website allows you to rank for more keywords related to your niche. It keeps your website fresh and updated and it gives Google more pages to index.
Other ways blogging boosts your eCommerce SEO includes the following:
- Naturally build backlinks
- Attracts interested readers who are likely to become customers
- Grow an engaged and loyal community
- Generates real comments
- Improve in blog traffic
- Allow for the inclusion of images with the right keywords
Commit to a blogging schedule. If you think you lack the time and skill to write blog content, you can always hire an experienced content writer.
7. Add Some Social Proof
Social proof is essential for the success of eCommerce websites. It does not only increase your purchases by building your business’s credibility and overcoming your customers’ skepticism but also increase your SEO.
How? Through the addition of keywords in your content and increase in your number of social mentions.
There are different types of social proof you need to incorporate into your eCommerce site. They include:
- Customer reviews and rating – Consider installing a social proof plugin that allows customers to leave their star ratings and reviews about your products.
- Influencers endorsements – Product endorsements by popular bloggers in your niche impact customers’ purchasing decisions. Target these influencers through blogger outreach.
- Social shares – Use social sharing buttons on your website that display share counts to your blog posts. Make sure to share your posts to social networks multiple times.
There you have it, some important tips that will help you boost the ranking of your e-commerce store. It is important that you take the assistance of a reliable eCommerce SEO service provider in order to get optimum results. So, are you ready to scale your eCommerce site’s SEO performance? I hope you are!