So let us play a game, you guys. How many of you still remember what it was like when the various search engines were just starting out in the virtual world? Remember how clumsy all of the results were?
For those of you who were not around, you can brush up on your internet search history lessons at this helpful web page. More like a drunken game of “Pin the Tail on the Donkey” than the sophisticated algorithms we have today.
A direct result of these imprecise search filter mechanics was that the global marketing strategies plummeted right into the mud. People started scrounging for the worst kind of content, without any actual substance, sacrificing the quality of their copy for the clumsy bulks of data that would help them rise in the search results ranks. However, these kinds of tricks were rapidly becoming insufficient.
Search engines, especially Google Search, quickly developed the ability to judge any given text based on things like punctuation, word order, syntactic structure etc. Even outside links came under scrutiny, and worthless, toxic sources were culled by the load.
What does this have to do with avoiding scams?
To get one over these cheaters, you have to understand where they came from and how they grew into what they are today – ruthless scammers. See, nowadays any genuine practitioner of SEO knows that the old strategies of churning out big bulks of content will not work anymore. You have to not only produce your stuff and place it online, but you have to make it so that people will actually want to engage with it, and in a way that will be the most beneficial to your specific business endeavors. For some awesome tips on how to achieve this magic mix, check out this article from Quicksprout.
One excellent example of these new developments is the Google Analytics software, which has since become freely available to an incredibly wide audience. Through its stats reports, it is directly teaching Google’s AI how to better understand and more precisely evaluate the real value of content to the users from around the world.
So what are the scammers doing with all of this?
Pretty much nothing, ironically. They are still trying desperately hard to peddle us the same shaky cart of rotten old tricks, which is honestly a good thing because it helps you identify and avoid them more easily.
The first precaution you have to take is to educate yourself about their targeting strategies so that you can stop being “the unsuspecting victim”. These online scammers, and in particular the SEO scammers tribes, specifically target small businesses, local businesses, startups, especially those in niches that are difficult to make a breakthrough in, such as the creative handicrafts industry, according to our expert friends from his site https://denverseoservice.net.
These small business entities typically have rather sparse resources (financial or otherwise) compared to their better-established rivals in the market. This means that they are basically helpless once they finally discover that they have been duped. All or almost all of their resources are spent chasing the ethereal visions that the scammers sold them, so there is nothing left with which to hunt them down when they finally open their eyes.
That brings us to the most obvious SEO scam red flag: making grand claims and promising ivory towers. If you receive any offers promising an overnight boom in your ranking, claiming to have some miraculous secret tool or strategy that “absolutely 100% guarantees success and amazing results in 15 days” or any of that jazz, drop them like they are hot potatoes.
One more crucial thing to look out for are stories about “partnerships with Google” and offering you any “special deals” on that account. There is no such thing on your business planet, trust us. Google does have some partnerships with certain vendors, but those revolve around paid search.
That end of the internet browsing spectrum is a completely different story, both in its concept and realization, and it is completely unrelated to the natural traffic boosts that you are looking to gain. If someone is pitching you “partnership with Google”, give them a wide berth.