Choosing Your Domain Name: Do’s and Don’ts

A good domain name is more than just a generic description of your business. It should really speak to your customers as they click on your website for the first time, and it should represent your brand in a way that will accommodate both its present state and its future growth.

But how should you go about choosing a domain name? How can you be sure that you’re making the right decision before you register something and set it in stone?

To help you out, check this infographic to find some interesting domain name facts that will help you choose your next domain for a website.

Domain Names Facts Infographic
Source –

Here are just a few do’s and don’ts to keep in mind as you pick your next domain name. While this isn’t a comprehensive list by any means, it should be enough to get you thinking along the right lines. Have fun!

Things you should remember while choosing a domain name

Do: Make it memorable.

Let’s say that you’re opening an online cookie store. shouldn’t be your domain name.

Not only is it utterly forgettable, but it doesn’t give you much of a hook for your future marketing campaigns, either.

You should aim for something like that will allow you to use pictures of grandma for your ads. It’s a short and simple URL, but it still gives you something to work with in terms of creativity. This is exactly what you should be looking for while picking a domain name.

Don’t: Make it weird.

You don’t want a domain name full of crazy spellings or homonyms that will make it difficult for customers to find it. might seem like a clever idea while you’re typing it on your computer, but the first time that you have to spell it allowed for a potential customer, you’ll realize your mistake.

You might even lead customers to your competitors if they’re unsure about what they’re typing into the address bar! would love to steal your customers, so don’t give them the satisfaction.

Do: Play around with keywords.

The easiest way to find your next domain name is to make a list of keywords that are associated with your business or industry. For example, if you’re starting a book review blog, your list might look something like this:

  • Books
  • Literature
  • Library
  • Stories
  • Tales
  • Harry Potter
  • Lord of the Rings
  • Blogs
  • Reviews
  • Recommendations

Once you have a list like this, it’s easy to move away from generic things like and into more creative names like

Don’t: Wander too far from a basic description of your business.

A good domain name will tell you everything that you need to know about the company at a single glance. For this reason, you don’t want to call your website something like

What is Hermione reviewing, exactly? What if customers aren’t familiar with Hermione at all?

You need the double punch of “Hermione” and “Book Corner” to make it clear what people can expect from your website. Don’t choose something aimed at a niche audience. Make your domain name accessible to everyone.


These are just a few things to keep in mind as you hunt for the perfect domain name. It doesn’t matter if you’re selling homemade candy or launching a website for your international tech company; if you’re serious about only choosing the best of available domain names, you’ll need to consider these do’s and don’ts.

2 thoughts on “Choosing Your Domain Name: Do’s and Don’ts”

  1. Choosing a good domain name for your ecommerce website is one of the most significant decisions you will make for your business. Your name is the main bit of your brand users will experience and serves as a symbolic placeholder for your business in their minds.

    Whichever domain name you choose, it needs to work well with the overall website aesthetic. It is a long-term strategic investment. You don’t want to mess it up.

  2. Today, choosing a domain name is as important as choosing a company name. The right domain does more than building your brand; it should attract visitors to your site. Coming up with the right name can be quite a challenge for new online business owners, especially if your name choice is unavailable to register.

    With over 300 million domains already registered across all top-level domain extensions, coming up with something original can be a daunting task. Keeping it simple and easy to remember is a good place to start, but there’s more to it than that.


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