A good domain name is more than just a generic description of your business. It should really speak to your customers as they click on your website for the first time, and it should represent your brand in a way that will accommodate both its present state and its future growth.
But how should you go about choosing a domain name? How can you be sure that you’re making the right decision before you register something and set it in stone?
Here are just a few do’s and don’ts to keep in mind as you pick your next domain name. While this isn’t a comprehensive list by any means, it should be enough to get you thinking along the right lines. Have fun!
Things you should remember while choosing a domain name
Do: Make it memorable.
Let’s say that you’re opening an online cookie store. OnlineCookieStore.com shouldn’t be your domain name.
Not only is it utterly forgettable, but it doesn’t give you much of a hook for your future marketing campaigns, either.
You should aim for something like GrandmasCookieStore.com that will allow you to use pictures of grandma for your ads. It’s a short and simple URL, but it still gives you something to work with in terms of creativity. This is exactly what you should be looking for while picking a domain name.
Don’t: Make it weird.
You don’t want a domain name full of crazy spellings or homonyms that will make it difficult for customers to find it.
KrazyKookies.com might seem like a clever idea while you’re typing it on your computer, but the first time that you have to spell it allowed for a potential customer, you’ll realize your mistake.
You might even lead customers to your competitors if they’re unsure about what they’re typing into the address bar! CrazyCookies.com would love to steal your customers, so don’t give them the satisfaction.
Do: Play around with keywords.
The easiest way to find your next domain name is to make a list of keywords that are associated with your business or industry. For example, if you’re starting a book review blog, your list might look something like this:
- Harry Potter
- Lord of the Rings
Once you have a list like this, it’s easy to move away from generic things like BookBlog.com and into more creative names like HermionesBookCorner.com.
Don’t: Wander too far from a basic description of your business.
A good domain name will tell you everything that you need to know about the company at a single glance. For this reason, you don’t want to call your website something like HermionesReviews.com.
What is Hermione reviewing, exactly? What if customers aren’t familiar with Hermione at all?
You need the double punch of “Hermione” and “Book Corner” to make it clear what people can expect from your website. Don’t choose something aimed at a niche audience. Make your domain name accessible to everyone.
These are just a few things to keep in mind as you hunt for the perfect domain name. It doesn’t matter if you’re selling homemade candy or launching a website for your international tech company; if you’re serious about only choosing the best of available domain names, you’ll need to consider these do’s and don’ts.