We live in a digital, era and we cannot imagine any business without a web presence. Consumers search for everything on the Internet, from products to location and operating hours. It is not necessary to have a luxurious and advanced website; even a simple, well-designed website can give you an edge in the field so that you can increase sales and improve brand awareness easily.
If you are looking to build a new startup website or to change your existing site for the better, do not make any purchases until you read this information. Here, we present ten key steps to getting started and helping your company compete effectively in the online marketplace. We will tell you about the appropriate hostings, how to build, test, publish pages, and even more.
1.Determine the main goal of the website
Your future website should involve detailed information about your company – what your company does. Do not write a lot – all the information should be brief yet informative.
Think about your unique users, about their preferences – what are they going to find? The main aim of your site has to be a clear focus on users, it is significant that they can easily find all necessary information and navigate through the site.
If you need to accept payments through the website, you need to have the option to pay online; you will need to use an external service to receive payments.
2. Choose your domain name
Pay special attention to the domain name because it is the most important feature. It is the URL that you will share with your loyal clients, potential consumers and promote on the Internet. Therefore, try to keep a domain name clear and short without misunderstandings and confusions:
- make an optimal domain name with easy-to-spell words;
- keep it as short as possible;
- use the proper domain extension;
- avoid numbers and hyphens;
- make the address broad to facilitate;
- check the website address price;
- create an SEO-friendly URL.
After you finally decide on the domain name, you need to check it with a domain registrar. The most common registrars are Wix, Domain.com, GoDaddy, DreamHost, Bluehost, InMotion, and SiteGuard.
3. Choose a hosting provider
Hosting is another significant issue for your new website. Every website needs a proven server where all the data is stored for public access at all times. Usually, hosting your own site is too expensive, especially for small businesses, so that you need to find an external host. So, if you choose a shared web host, it will be a less expensive option, and you will need to share a server with other sites. Some of the web builder platforms perform web hosting for you in their monthly packages. If you are proposed to use free hosting, it means there will be banner ads on the website to compensate for free hosting.
The most popular web hostings are:
- Liquid Web;
- Inter Server;
4. Create and build pages
If you want to have more than one static homepage, you will need to spend more money and time. The clients usually want to find a detailed catalog with products and services as well as a blog section with all the latest updates.
If your company does not have a logo or any other relevant graphics, you’ll need to find a graphic designer to create a special one as it helps your clients to identify your company quickly and easily.
5. Integrate electronic payment system
The payment system has to be integrated with the website. The most common way to do it is to use e-commerce software or a third-party processor. You might also need to find a developer to help you out, so be sure to test the waters beforehand.
6. Choose a good e-commerce platform
Many e-commerce platforms are easy to operate, and you do not even need to know how to code. For example, WooCommerce can turn your WordPress website into an online store with several clicks. Moreover, there are a variety of plugins, which are available even for regular users. Shopify is a cloud-based e-commerce platform that allows you to create and customize an online store as well as to manage your stock and shipping. Shopify is easily linked to WordPress, Drupal, Wix, and others.
7. Test and publish
After you add all the information, upload the logo and all the images, do not forget to test the website. Make sure that it operates correctly with all main browsers like Internet Explorer, Microsoft Edge, Safari, Chrome, and Firefox. Check all the links and images to be confident that everything works correctly. It will take some time, but it will help you in the future to avoid complaints from the users.
Moreover, check that the website operates properly on mobile devices such as smartphones and tablets.
8. Promote the website on social media
Social media is an effective method to find your potential clients and maintain contact with the existing ones. Advertising your business through Facebook, Twitter, LinkedIn, and Pinterest will help increase the audience to reach and alert customers.
9. SEO tools
Search engine optimization will increase direct leads to your website so that you need to integrate the relevant keywords to the website content. After you have finished building on-site SEO, you can improve your ability to go higher with ranking:
- choose relevant keywords;
- update the information regularly;
- publish relevant content;
- place internal and external links;
- optimize images so that they do not slow down the system;
- maximize the website speed.
For your website to be among leaders on the Internet, it is important to update the website information with blog posts, propositions for new products and offers to keep visitors coming back.
We recommend checking and testing the website once a month to ensure that everything is operating well. Moreover, the professionals inform that in a case when your software is not up to date, it is in danger of being hacked.
Building a website for your business can be easier than you think, just follow our 10 recommendations and you can create your website fast. It is a low-cost investment that can help you build a wider customer base, grow your business faster, and reach new goals.