Are you posting regularly on social media to promote your content? But seeing no positive results? Do you know what is the best time to post on social media?
It’s not enough to post regularly on social media; you also need to make sure you post at the right times. Because posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live.
Today, the Internet is such a busy place, simply sharing great content isn’t always enough to maximize the effectiveness of social media. In order to generate the best results possible, it’s vital to take other factors like timing into consideration.
Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.
This blog article will delve into the best time to post on social media as well as give you some tips on how you can save time with it.
So in this detailed article, we’ll cover
- Best time to post on Facebook
- Best time to post on Twitter
- Best time to post on Pinterest
- Best time to post on Google+
- Best time to post on LinkedIn
- Best time to post on Instagram
Best Time To Post on Social Media to Promote Your Content
Once you know when is the best time to post on social media sites, you can reach more people, get more links, shares, and traffic. So instead of posting at random times, why not find out the optimum time for social media and post at the right times?
1. Best time to post on Facebook
When it comes to Facebook, people get more active as the workweek gets closer to ending. Thursday and Friday are generally identified as the two days when engagement is the highest, with Sunday being next on the list. And when it comes to actually posting, 1 PM has been pegged as the best hour for shares, while 3 PM generates the most clicks. So if you want to strike a balance between those two goals, doing your social media publishing on Facebook during the early afternoon is a smart bet.
- Best time – 1 PM – 4 PM (Highest Avg. click-through)
- Peak time- Wednesdays – 3 PM
- Worst time- Weekends before 8 AM and After 8 PM
2. Best time to post on Twitter
Since Twitter is a very busy place, it shouldn’t come as a surprise that there’s a lot of data. Out of everything that’s been studied, one of the most interesting findings is the fact that Twitter is extremely active on the weekends. Specifically, engagement with brands is a full 17% higher from Friday to Sunday than it is from Monday to Thursday.
While that’s a very interesting takeaway for businesses, it doesn’t mean you should only tweet on the weekends. Because there’s still plenty of activity during the week, you’ll want to stay engaged. When it comes to the best weekday times, that actually depends on your goal for individual tweets.
If you want as many people as possible to click-through, 9 PM – 3 PM (Monday to Thursday) is the best time. And if you’re going for retweets, 5 PM is the ideal opportunity. So as you can see from both those facts, it’s best to focus the majority of your Twitter activity later in the day.
- Best time – 1 PM – 3 PM (Monday to Thursday)
- Peak time- 9 PM – 3 PM (Monday to Thursday)
- Worst time- Everyday after 8 PM and Friday After 8 PM
3. Best time to post on Google+
Although Facebook and Twitter are generally credited for making social media mainstream, Google+, LinkedIn and Pinterest have all become major social networks in fairly short amounts of time. Since there are signs that Google may use Plus to help influence SERPs, every business can benefit from posting on it. The best times for this network are 9 AM to 10 AM, while the worst is early morning and evening.
- Best time – 9 AM to 10 AM (Monday to Thursday)
- Peak time- 9 AM Wednesday
- Worst time- Early morning and evening
4. Best time to post on Pinterest
For products and businesses that have to do with beauty, fashion, decorating, design or DIY in general, Pinterest can be a gold mine. The average Pinterest user spends more than 16 minutes on the site each time they visit! During the week, 1 PM to 4 PM and 8 PM to 11 PM are the best times to post. The other time that can work quite well is Saturday morning.
- Best time – Saturday Mornings
- Peak time- Friday 1 PM – 4 PM
- Worst time- During normal working hours
5. Best time to post on Instagram
Of all these social networks, Instagram is the most ‘mobile’, so engagement is steady throughout the day. This also means many sources disagree about what the best time to post on social media like Instagram! They agree that most days of the week are good, but avoid Sundays, and time-wise it’s best to avoid 9 AM & 6 PM.
- Best time – Wednesday 2 PM – 5 PM
- Peak time- Thursday
- Worst time- 9 AM & 6 PM
6. Best time to post on LinkedIn
As LinkedIn is the platform used by professionals, it’s mostly used during working hours. To make sure your post is at the top of their timeline, post early in the morning, just before people get to work.The peak times for this network are right before and after work, so 7 AM to 8:30 AM and 5 PM to 6 PM. Tuesday and Thursday are the best days to post on LinkedIn, while any time from 9 AM to 5 PM on Monday and Friday is considered the worst.
- Best time – Tuesday and Thursday
- Peak time- 5 PM to 6 PM
- Worst time- Monday and Friday
The data and best time to post on social media sites across all the sites is taken from trusted sources including Blogtyrant, blog.surepayroll, Hubspot etc. And if you want to get the best results, try to post your links at the right times mentioned in this post.