When you have your own business that runs from a specific location then you might have noticed that local marketing is the way to reach new potential clients. Whether you have a bicycle store in Parnell, a tech company in the North Shore, or a bakery in Takapuna, it’s worth considering hiring a local Auckland SEO firm to help generate new clients.
In current years, digital marketing has become a trend followed by many business owners. When done right, your business can grow into an extremely successful establishment that is constantly generating new clients.
There are a wide variety of benefits for your business when you invest in a Search Engine Optimization company. Before we talk about those benefits, let’s answer the most pressing question first:
Why Should I Invest In a Local SEO?
Especially for smaller businesses that do business in and around Auckland, you might be wondering why it’s necessary to invest money in your online presence. When you do a quick search on the internet for competitors in your industry, you might find that the first search to pop up is huge corporations.
Why even try to compete with those, right? Here is the secret, when it comes to Search Engine Optimization a search result will appear that has much more prominence than a main organic search result.
It doesn’t matter if you aren’t as big as Amazon or Boohoo. Major search engines recognize home-grown businesses, just as much as residents value other home-grown businesses.
92% of people who refer to the internet for references would rather travel 20-30 minutes to an establishment than ordering online. If you need more nearby customers, then you don’t have to worry about online competing against major companies.
A local SEO will be able to bring you under the radar of Auckland locals who are in search of the services you provide. Especially if your office building isn’t situated in a very busy or popular area, then you need potential clients to know where you are.
Click here to learn about all the ins and outs of local SEO.
Benefits of Investing In a Local Search Engine Optimization Firm
There are many benefits to investing in SEO for your local business. Here is a list of them that might just have you sign up and never look back.
1. Builds Citation
For any business to appear credible online, it’s important that your services are rated and reviewed. When customers mention your business on social media or popular review websites, then you will become much more visible.
It’s during citation building that consumers can start using hashtags with your company name or slogans. The more mentions you have from previous clients the more credible and professional your company appears to those who don’t know you.
Ultimately, citation building increases your search engine ranking. The moment you are more visible online, more locals will become used to seeing your name.
2. Increases Foot Traffic
Whenever your business’s name appears on a search result, your location will be right next to it. Businesses who still resort to word-of-mouth and who don’t invest in online marketing, don’t have much success by attracting potential clients through online searches.
It’s important that someone is in charge of handling the information that is placed online. Having adequate information next to your business’ name. Will ultimately increase foot traffic.
A person who browses online for a specific service and finds you, don’t know where to go if there isn’t information such as an address, opening times, etc. available. When you know your customers’ needs, you will be able to provide them with the right online information to lure them into your shop.
Learn more about customers’ needs here: https://www.infoentrepreneurs.org/en/guides/know-your-customers–needs/
If all of that is intact, be sure that you’ll have plenty of walk-in clients.
3. Building Your Business’ Relevance
SEO experts know exactly what kind of content to post on your website and social media pages to generate more clicks. Using locally focused keywords and search terms, will make your business relevant to a few different searches.
Furthermore, experts also use a system called interlinking. This will allow your services to move up the search result ladder because it will match the user’s specific search words.
Local SEO makes sure that you discuss location-specific topics that refer to areas situated around your area. This ensures strong link building which will make you more prominent on search engines.
4. Find You on Google Maps
Most people use Google maps or GPS systems to locate local businesses and locations. The proximity setting is a smart tool that users apply to find their nearest locations that provide the service that they are looking for.
Investing in a Local SEO will higher your chances of popping up on the Google maps search result. Most of the time, customers will rather go to a location that Google maps recommend, rather than one that a friend or colleague recommended.
5. Business Rankings on Google
Google places loads of emphasis on local business and placing as much information about them as possible. It even has a rating and reviews feature where locals can give businesses star ratings, add photos, and comments.
Through online interaction, your Local SEO will be able to guide your current clients to rate your services. In return, Google will give you a star rating that they can refer to. If you are delivering a quality service and product, then you are guaranteed to appear as a highly-rated and recommended business.
As a result, you will wipe out the competitors by leaving it all in capable and experienced professionals’ hands.
Staying on top of digital marketing trends is easier said than done, especially if you don’t have any experience in it. You can leave it all up to a local SEO if you want to be discovered by Auckland residents.
Leave the digital stuff to them, so that you can focus on growing and developing your business.