The SEO tricks of 2018 are very similar to those of 2017, which in turn were quite similar to those of 2016. That is, the basis of any SEO strategy or action to rank in Google is the same since it has become more difficult.
Difficult because it is estimated that the search engine algorithm is updated every 18 hours approximately. Sometimes the changes are brutal and in others, you do not know. But the set of all of them is what makes the need for some SEO tips and tricks that continue to work today, in 2018.
After reading this article there is no doubt that you already know where the shots will go. Content, user, local SEO, multimedia … Well, you’ll learn a lot. Here I’ll tell you some best SEO tricks that help you to improve your search engine ranking as well as visitors to your website.
Let’s go in!
SEO tricks: more than tricks, obligations
Yes, obligations. They look like tricks, but the direction that the ship of the search engine is taking in recent times suggests that you adopt them, or until later. First, let’s talk about natural and logical things. At the end of the article, we will focus on what you were probably looking for with “SEO tricks”: the extras.
# 1 Perfectly planned content SEO strategy
A good use of the content of a blog is the best SEO trick today. Before start writing, it is necessary to plan a perfect strategy for SEO i.e. which keywords you should choose that can easily rank, what should be the keyword density for each keyword, what would be your focus keyword and secondary keywords etc.
When you start working on the positioning of your website or that of a client, invest time and/or money in a keyword research in conditions. Make a list of your SEO keywords that tells you which way you are going to have to continue the next 12 months. This list, more than a set of terms and its search volume gives you a roadmap.
Based on this list, you design coherent keyword architecture: TOP keywords at the top and as low level or subdirectory, you fit the long tail. And this only with the static pages, because the true potential of this list is seen on the blog.
The posts rank high and better if you write them with internal links. Therefore, in an annual planning you should create an editorial calendar that will mark exactly the following things:
- Title of the article: what will end up being the H1.
- Title of the article: the famous label, on which trick # 2 deals.
- Meta description: a couple of the title.
- Keywords: a main and secondary. The amount varies depending on the length.
- Publication date
- Objective: attract organic traffic? Viralize it? Link bating? Get subscribers?
When you have your plan done, you only have to start working.
# 2 Get the clicks with the title and the Meta description
The title is important for the ranking in SERPs because it is that the search engine read. When you enter a keyword in search engine, Google and other search engine start matching it with your website’s content and show those pages on the top which match with the search queries. Thus the title tags and meta descriptions are important factors to increase your click-through rate.
For better SEO, you should include relevant keywords in the title tag and the meta description of the web page you want to describe.
To get better click-through rate, you should write your title and meta description in such a way that not only improve your ranking in SERPs but also encourage users to click on your website before choosing other nine with whom you share SERPs.
Here are some ways you can write better title and meta description to increase CTR.
- Write something like “how to do … “, “how to create … “, etc. Because they work very well. People call attention and click, which is what you are looking for. You may like it more or less, but it is what works.
- Starting with numbers is also a success: “10 ways to get … “, “7 SEO tricks that … “, ” The 10 truths about … “.
- Another system is to use imperatives: “Break with your … “, ” Get 50,000 … “, etc.
# 3 Think about answering the voice search
Recently published an article about how voice searches would change the SEO landscape forever. Well, following the line and focusing on 2018, what you have to achieve first is, in addition to the click-through-rate, that the user’s time engagement on your page is high and does not generate rebound as much as possible. (read more on Bounce Rate)
For this, you can put yourself in the place of your ideal reader and think about how you look on your mobile. Do you ask questions? How do you formulate them? What expressions or terms do you use?
And you with your content have to give answers to these questions. You can also add the questions or terms in some header H3 and include in the meta description that will be shown to the user in the SERPs.
Resolving the queries of users can happen two things:
- You will like it and will continue browsing your site
- You will not need anything else and will close the tab or window
In the first case, the benefits are explicit. In the second one and you will be generating a bounce in the eyes of Analytics, but beware: why is Google going to penalize you if your content has satisfied a user who was looking for something?
Do not fear for a high bounce rate if Google estimates that the queries have been satisfied on your website!
# 4 Increase the user’s time on your page
The more a user passes on the pages of your website, the better will be bounce rate.
What better than a 2-minute video to extend the engagement time on the page? One that you know you’re going to see, of course. Or a large number of images, which draw attention and enliven the reading. I do not think that you did not like the previous photo.
In this order, don’t forget about the responsive topic either. Your website can be responsive in the eyes of Google, but if a user who has a mini laptop with a low-resolution screen visits your website and found mounted boxes or overlapping texts, how he will react?
Definitely, he will move out from your website and look for the best website. This shows the negative user experience on your website and Google doesn’t rank these type of sites on top search pages. So, you should keep your website 100% responsive.
To check whether your website is responsive or not, take the window of your browser and go making it small, to see what happens. If something doesn’t go well you will see it right away and it will be your turn to make some adjustments or get thoroughly into the 100% responsive design for the user.
# 5 Make inbound marketing
What are you waiting for? Present and future! Do not forget about content marketing when you design your strategy in trick # 1.
Inbound Marketing starts with the content. If you want to convert our website visitors to your customers, you need to implement the proper content strategy for a successful inbound marketing.
The best way to attract the customers is to create a relevant, valuable and interesting content that attract new visitors to your website. Write a content that gives the solution of what visitors have questions about. In this way, you readers most likely to become leads, and, ultimately, happy customers.
It means inbound marketing relates to the number of factors i.e. SEO, Social media, email marketing lead capturing and content creation strategies etc.
With the SEO the customes arrive on your website and with the inbound, they stay. Loyalty!
Extra SEO tricks
Yes now. If you already comply with all the previous tips, following these small tips will help you to climb positions in the rankings or to appear in the SERPs more easily.
# 6 Monthly updates on the contents
If an article you see that works for you, do not leave it there: keep getting the tooth.
You have two ways of doing it:
- Creating a paragraph or two each month with new content attacking a secondary keyword in order to achieve it and, therefore, increasing organic traffic to that post you will have to add it to the end of the article or put it where you want. The idea is to make it grow in terms of content that Google sees that it has been updated (if you update, that it comes out on the date!) And give you reasons to visit you more often.
- Entering Google Search Console and going by the terms by which you generate more impressions. Then you look at what middle position you are and if it is on the second page, attack! That is, reoptimize those terms to half position in your article. Put them in the content, in the headers, in the alt of the images, etc. You know that they are terms that you are already on the second page of Google, so with your efforts should be enough to raise it to the top 10.
# 7 Geolocate yourself on Google
I’m not telling you to get deep into the local SEO, but you should configure its most basic parameters to have some presence in your city.
It is proven that they are local searches or not, it is always easier for a person to see the results of geo-located pages in your area. So at least, what you will achieve with this brief set-up of local SEO will attract traffic generated in your city from the queries that you are fighting with others.
The people, the closer, the easier it is to get it. Google knows and rewards it; get a My Business card, give the NAP a shot and get ready to meet the questions of those closest to you.
# 8 Semantic your content
Here I appeal to the famous LSI keywords. Throw a cable to Google with its semanticization and do it yourself with your content. That is, if you are optimizing a particular word, surround it with content from the same family.
To explain it we can start from this example: imagine that you want to create a micro niche website on flowers and you are with the article of the daisy. For Google to understand you faster and find quickly, the text on the daisy should carry terms such as tulip, rose, flowers, plants, spring, petals, etc.
Why? Because margarita is also the name of a cocktail and Google knows it If you do not help him discern, he will have to do it alone and it will cost more. That extra cost to him costs him money, and Google is not stupid: it will dedicate more resources to those who demand less.
Take out the dictionary of synonyms and semantic families and make it easy.
# 9 Eye with the links
The penguin has said “not everything goes” and has done with a real-time update of the contribution of the links received by a web page.
Be careful with the links you get. The purchased links, reciprocal links, favors, and others are increasingly seen with a magnifying glass and once you get the link, the risk of penalty is imminent.
The good thing is that to get out of it in case of falling is to fix it quickly and move out. This, more than obligation or SEO trick, is advice. The link building is very sweet, but you have to go with feet of lead if you do not want to fall into the trap.
Well, these were the so far SEO tips and tricks for this 2017. I suspect that next year will be relatively similar; we’ll discover it for you.