A blog is a conversational and informal website or webpage. Today blogging has become increasingly popular among the various business websites across the internet. It is applicable for businesses in all fields and industries and can help to increase the potential market for your business venture.
In case you own a business website and are contemplating whether to create a blog for the company or not, read along as we take you through the top benefits of having a blog on the website. It will definitely help you realize the importance and advantages that your website can have by just making a blog for the same and regularly posting or updating the content that it holds.
1. Adds a personal side to the business
A blog is usually an informal platform and helps to provide an insight into the founder or members or anything else associated with the business and the people employed. It creates reliability and connects with the viewers and customers on a human level.
They are a way to engage with the audience and add a personal touch to the business being run. Adding such a touch tends to draw in more potential customers as it increases the ways of capturing their attention.
2. Increases views and customer traffic
In a way, it helps to increase the surface area you cover on the internet as a company or business. It increases the entry points and attraction points that can be used to introduce potential customers towards the business website. The more content available on the internet regarding your business, there are higher chances it has to be recognized by the users.
Visibility of the business is increased and people may approach the business through either the website or the blog. The more the number of pages the better the chances are to stand out in a large sea of information that the internet provides.
3. Helps to create a social media presence
The blog posts of your company can serve as a newsletter of sorts, talking about the products being added or something interesting about the company, its employees or progress.
Sharing these blog posts on social media helps increase traffic on the website and also provides unique content that the audiences can engage with. A large population is on social media day in and day out and hence using that to the advantage and advertising the company through the blog posts can go a long way in attracting new potential customers to the blog and hence the website.
4. Helps to know your audience better
A blog is a place where feedback can be provided in the comments section and can interact with the audience when you share those posts on a social forum or any other social networking site like Facebook or Instagram or Twitter. Constructive criticism and exchange of ideas with potential customers help understand what they want and then incorporate them in the business.
When a website maintains and updates a blog it means that the business is active and it indicates that the company is running and in the market which makes Google prefer these businesses over those with static websites or pages that are not updated frequently.
A blog is useful only if it is regularly updated, queries of customers are responded to and owners of the blog interact and update the contents of the blog as and when required. Overall ROI also increases for such websites that have a blog on their websites.
It is the most advisable if the blog is configured in a subfolder yet many owners also manage the blog through a subdomain inside the main website domain. In either of the cases, it is advisable to enable SSL to avoid ‘Not Secure’ warning in the browser as a major browser are showing this type of error for non-HTTP pages. Wildcard SSL certificate can be opted for ensuring the security of the blog if it is situated on the subdomain. In case the blog is in a subfolder then a normal SSL for the main domain will automatically ensure the security of the blog in the subfolder.
6. Inbound Links
Inbound links to your business website are essential with respect to Search engine optimization. A blog draws the attention of other content creators, authors, bloggers who read and cite your content in their articles. This helps your content spread over multiple pages over the internet hence improving chances of catching the attention of potential customers.
7. Long Tail Search Queries
The key to ranking in long tail queries is more and more content about the business and a blog is an ideal way to achieve that. Using the correct long tail keywords for better SEO in the blog can increase the traffic on the website by improving Google ranking when a detailed phrase is used as a search in the search engine.
8. More Leads
The number of leads generated increases directly with respect to the amount of content a website has. Having a blog on the website helps to increase the number of pages and the content present on the internet multifold and hence increases the number of leads due to increased form submissions, citation requests, quote requests and eventually increases investments in the business or increased sales in case of a product based venture.
Whichever way may suit your needs can be used to link the blog to your website. As you may have realized after going through the post, adding a blog will help increase the traffic on the main website in more ways than one. It is becoming increasingly essential with the ever-increasing competition between businesses in similar fields or those offering similar services. It comes down to which is more appealing and a blog is a perfect way to draw in those potential customers.