How to optimize the SEO of your Android app

On an average, 75,000 applications were added each month to the Google Play Store between September 2016 and September 2017. With over 3.3 million apps being offered to Android users, optimizing your application for the play store is as necessary as it is to create a great application.

Marketing and optimizing your application efficiently requires a significant amount of time, capital, and knowledge.

With a pool of applications to choose from, users will glide through the applications until something catches their eye and you have to make sure that that something is your creation.

Optimizing your application not only helps you rank up higher in searches, but it also enables you to generate more traffic, which in-turn helps you generate more downloads and purchases (in-app or general).

Many people believe that SEO has degraded over time and isn’t useful anymore which if plainly put, absolutely wrong. SEO is still existent and doing wonders for people who employ it well.

Applying even basic SEO will help your application perform wonders and it does not require extensive knowledge, a large amount of time or huge capital to employ.

If you are bewildered on how you can optimize SEO for android app and its contents for millions of users around the world, we are here to help you.

We bring you a few tips below to help you optimize your application. All these tips are simple to employ and will cost you no capital. With SEO employed for your application, you can easily get it to stand out from the crowd.

  1. Application Name

The application name, which is displayed on Google Play Store, is important for application SEO. According to multiple statistics, using keywords in your Application title can result in up to 10% boost in rankings. Google’s search algorithms review the name of the applications for keywords when users execute a keyword search in the Google Play Store. The Google Search Index will give applications, which contain high searched keywords in their name high priority. But on the other side of the coin, cramming multiple keywords in the name can look a bit like spam. It is important to find the correct balance between keywords and words that define your application.

app seo optimization

The application name (title) should include the name of the application and should express the purpose of your application clearly. Opting for a short title helps you cater to all users who use different screen sizes to access the Play Store as some screens do not allow the users to view the whole title. Google Play Store limits developers to use less than 50 characters in the name, making it necessary to keep the application name short and fulfilling.

  1. Application Description

The Application Description is the second step to app optimization. The description of an application should describe its purpose as well as its benefits to the concerned user. The application description generally contains the features of the application and below are a few pointers, which need to be kept in mind when filling the information.

  • Inform the user of the free features they will be receiving. The bigger the list, the more is the chance of a download.
  • Make use of bulleted lists to highlight the superior features of your application.
  • Ensure that you are using short sentences as users tend to ignore long sentences
  • Make sure you use keywords in this description, which can be picked by Google to highlight in searches.
  • Avoid using too many keywords or redundant or duplicate content in the description as it can pull your ratings down.

mobile app description optimization

You should ensure that your description does not contain false claims or non-existent features as it can result in removal of your application. Google Play Store posts a limit of 4000 characters for the longer form of description and a 252-character limit for the shorter form. Only 5-7% users click more to read the whole description, which means you need to ensure that you use the 252 characters efficiently.

  1. Application Logo

seo for apps in google play

Your application logo should be catchy enough to catch the user’s eye but professional enough to not deviate from the path. It is advisable to not cram the small space with multiple colors, items or even words. Ensure your logo does not distort in different screens and also fits against light or dark background. Also, make sure your logo looks different from competing applications to avoid confusion.

  1. Application Screenshots

Application screenshots are as important as the text for the application. Visually catchy screenshots catch the user’s eyes and help them get an idea of the usability of the application.

SEO for android

Google Play Store also lets the developers add a short video of the application (using YouTube). According to popular surveys, users will not swipe past the first screenshot images provided to them, which makes them the most important of the batch of screenshots you provide. Avoid using welcome and login screen as screenshots but use the in-application screenshots, which tell the story of it and tells the users why they should download it.

  1. Application Size

Unless absolutely necessary, make sure your application size is less than 100MB. Users on Google Play Store are required to connect to a Wi-Fi before they can download a heavy application, which makes it feasible to make your application in the required size limit.

SEO for android app

If a user cannot download your application on cellular data due to its size, it is very unlikely they will note down the name of our application to download it once they have a Wifi connection. The majority of the top applications on the Google Play Store are less than 100MB in size.

  1. Application Updates

Multiple studies show that applications, which update frequently, tend to receive better ratings than other applications. Releasing regular updates enhances the user’s experience with the application as the bugs are being removed and keeps it top of the mind as the application will show up in the updated or be updated list of the Google Play Store. Using push notifications to alert the users of new updates is another source of indirect marketing. One thing that should be kept in mind s that application updates should be performed only when necessary as regular and impractical updates can backfire.

Saurabh has worked globally for telecom and finance giants in various capacities. After working for a decade in Infosys and Sapient, he started his first startup, Lenro, to solve a hyperlocal book-sharing problem. He is interested in product, marketing, and analytics. His latest venture Hackr.io recommends the best Android tutorial and online programming courses for every programming language. All the tutorials are submitted and voted by the programming community.

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