Image SEO: How to Optimize Images For Search Engines

There is no doubt that SEO is a must need to drive traffic to your website. Many factors play the important role to rank in search results. One of the most important of them is the image optimization.

You may even not realize it, but images can drive a lot of traffic to your website. There are a lot of people who search for popular images. If images of your blog start ranking, then you may get a huge amount of organic traffic.

You can make your content look attractive by adding relevant and eye catchy images, but if their optimization is done correctly, you can get your article on the front pages of Google.

As image optimization is the most important part of On-page SEO, So to improve search engine rankings you must learn how to optimize images for SEO.

In this guide of image SEO, I’ll share everything you need to know to how to optimize images for better search results.

Why Do You Need For Image SEO

There is the number of reasons to use optimized images for your blog post such as:

  • You can drive huge amount of traffic from photo sharing sites like Pinterest
  • Proper optimization of your blog images can increase Google images search results traffic to your blog.
  • By creating informative images, you can get some backlinks for free as some blogs use your images and give a link as image credit.

How to Optimize Images for SEO

How to Optimize Images For Search Engines

For image SEO, several factors include the alt tag, title tag, image size, image name, and image linking. Here are a few tips to optimizing your images:

Find the right images

Finding the right images for your blog article can be a bit annoying task but having the right kind of image has its own importance. So if you have the chance to create your own images, please use them. You should select those images that have the same subject as your article that reflect the purpose of your article.

You can use various image editors such as Adobe Photoshop, Canva to create your own images. Apart from there if you can’t create your own images, there are the number of sources available online from where you can get free stock images like Pixabay.com, Pexels.com, Freeimages.com, and Flickr.com.

Use clear and descriptive file names

Before uploading your images you have to check the name of the images. It is the most important step for the image SEO. A relevant name gives the information about the image. You should give a name to images that you want to rank for and it should be related to your article.

Avoid using default image file names such as “abcd005g” because it doesn’t provide any information about the image. Your image name should be like “how-to-optimize-image-for-seo”. It will be easier for search engines to rank that image higher in the SERPs for the particular keyword.

Image Size and Compression

The next step of image SEO is to choose the size of the image.  Images can have a huge impact on loading time of pages. Larger is the image, more is the load on your server and as a result, increase the loading speed. Loading time of a website is an extremely important factor for SEO. So it is important to keep your image size low in bytes.

Sometimes when you download stock images they are too larger in dimensions. So it is better to resize and compress them and then upload. When you upload a large size image like 1080×1080 and resize it from your post, then you are not doing it correctly because entire image still has to be loaded to its original size. This will only impact the loading time of your page.

There are many online tools like Picresize and befunky that you can use resize your images easily

Use keyword-rich alt text

The alt text or alt tag is probably the most important factor of image optimization. Alt text is that descriptive text of images which increase your chances to rank up in the search results. Because search engines can not read images, only the alt tags tell them about the topic of your images.

While adding alt text to images, be sure to include your main keyword related to your article. Try to use short and descriptive alt tags that describe the content of the article.

For example, alt text for SEO books picture should be something like this: alt=”best SEO books to read”

Wrapping It Up

When you put a lot of efforts to make your blog post perfect for your readers, so don’t allow all these efforts to go waste just by not optimizing images. You can rank very well in the search engine if you follow these steps to make your content fully SEO optimized.

If you liked the article on Image SEO, then share this post with anyone who might benefit from this information, including your Facebook friends, Twitter followers and members of your Google+ group!

Also, If you have any other strategies to optimize images that you use on your blog. Please share them in the comment box below.

Hey, Kanti here, Owner of Thelifetech.com, trying to learn as much as I can.. I'm a blogger, writer, graphic designer and SEO enthusiast. I love to share my knowledge with others through blogging. Enjoy reading and want to listen from you too.
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