Before starting we should know what is search engine visibility. Essentially this refers to how your website is visible to search engines. It also means that your site will rank for more keywords, both commercial and non-commercial, which will help you gain more traffic from search engines.
Your website is the front man to your online business, and sometimes, even for your offline business. When people search for products, services, or information, their primary goal is to find what they need quickly, and your primary goal is to have them find YOU! When it comes to SEO, Google is a big league player in making sure the people searching, and the businesses in their database all reach their goals, but make no mistake, Google is more interested in the people searching finding what they need than they are in you, or your business getting the traffic.
Getting a good placement in Google search results may be tough, but you can make life a lot easier for yourself and your website by taking some simple, Google-recommended, steps to help the search engine giant know you’re there. In this article, we give you some key tips to make Google sit up and notice your site…
Increase Search Engine Visibility Of Your Website Few Things You Can Do Today
Where to Start?
The first place to start is with your business idea of course, but let’s assume you already have that covered, and now you just want to know how to create a website with search engine visibility, easily accessible to visitors, and that generates profits….so what do you do?
Your first step is to understand what the search engines are looking for….without that important piece of information in the beginning, you will be spending more time chasing your tail than counting your money…that’s a fact!
So, What Do The Search Engine Want?
- User Experience
The above four basics look simple enough, but each has its own complexity that has to be solved by each website owner, there is no golden rule to follow that works for everyone, but having the foundation in place is key to creating the right formula for your business.
Content: The content on your website is determined by your theme, the text on the page, in your tags, titles, and descriptions should all follow the same theme, and of course, be unique, high quality, informative, and useful to your visitors. See more on (How to Write Content For Building Your Audience and Traffic)
Performance: The performance of your site may not seem important to the search engines, but believe me when I tell you…IT IS! How fast your site loads is something Google actually looks at, and how your site functions is another key factor Google takes into consideration. So, you need to make sure your links are all working, that you have a sitemap in place, and that your pages load fast.
Authority: Establishing authority is a huge factor for high Google rankings. Does your site have content or information that other authoritative sites finds useful enough to link to, or to at least refer their visitors to?
User Experience: Google takes into account how users feel about your page, and no, they do not ask each visitor how they felt about their experience. But there are algorithms that can tell them, so be mindful of that when designing your website. Your site should be pleasing to the eye or your visitors, easy to navigate, safe, and offer what the user needs. A high bounce rate is a bad sign to Google, so if people are jumping on and off your page like a trampoline, expect to see your rankings go way down!
What Do The Search Engines NOT Want?
Another question that should be answered before starting your SEO campaign is what do the search engines NOT want to see on your site? Having all the right answers is great, but sometimes it is better to have both the right, and the wrong answers to make the best decision.
- Keyword Stuffing
- Purchased Links
- Poor User Experience
- Low-Quality Content
Keyword Stuffing: Over using any keyword is a big no-no in the SEO game. Yes, back in the day it was the way to reach top rankings, but guess what? People are not wearing leg warmers anymore, styling their hair with an entire can of hairspray, and they are not stuffing keywords anymore either, and all for good reason!
Purchased Links: Purchasing links may look like a quick solution to getting your page some authority, but all it really does is weaken your reputation within the search engines.
Poor User Experience: Loading your page with ads, making it difficult for visitors to navigate to find what they want, and having uninformative information, low-quality content or irrelevant text on your website will create a high bounce rate.
Low-Quality Content: No, Google does not read every piece of content on your site like a human would, they do it better like a robot would. They have created algorithms that scan text for relevancy, originality, spelling, grammar, and many other factors to determine if it is high quality or useless trash.
Improve Your Title Tags.
I still see business owners making the same mistakes when it comes to title tags. Titles are the words that appear in the title bar of your browser window, not on the Web page itself. (If you’re still not sure what I’m talking about. These titles are probably the most important variable when it comes to ranking well.
Here are some tips for improving your title tags:
- Use words that your prospects will use at the search engines. They’re more likely to search on what they need, i.e., “green building supplies” or “Cleveland cosmetic surgeon” than the name of your company.
- Use unique titles on each page. Don’t forget that each page on your site is an opportunity to be found by the search engines, so create unique, descriptive titles for each page.
- Front load your title with your best keyword phrases. Search engines tend to give more weight to the first few words in a title, so “Skiing with Children: A Practical Guide” will probably do better than “A Practical Guide to Skiing with Children.”
Choose the Right Keywords in your Page Titles, Meta Descriptions and URL’s
Use Keywords in All the Right Places:
Google routinely shows snippets of your meta descriptions in search results and uses them to decide how relevant your site is in particular searches. Avoid being spammy though by stuffing titles and meta descriptions with too many ‘catch all’ keywords, because this can…
- actively damage your chances of appearing high in search results (Google’s algorithms are pretty good at spotting spam),
- make your site appear appear off-putting to users who come across it during searches.
In addition to focusing on creating well-optimized page titles and meta descriptions, you should try to ensure that your site URLs also include keywords that you are focusing on for search purposes. As a very basic example, if you are trying to sell guitars on your website, a URL of www.mysite.com/guitars would be more likely to help your search engine cause than a more generic www.mysite.com/instruments. Check Out How To Do Keyword Research for more information.
Optimize to Multiple Channels
Multi-channel optimization is a huge factor in a websites success, much more now than it has ever been. Social media campaigns work towards building a brand, making connections, gaining authority, and of course, driving people to your site. Learn how to properly use these platforms, and stick with your keywords and keyword phrases when posting for top brand consistency.
Update Your Site Frequently
Google likes websites that have fresh data, so each time you add content to your site; you improve its position in the search engines. Get in the habit of adding new content to your site each week. You might include articles, industry news, customer profiles, case studies, product demonstration videos or content provided by guests. Better yet, add a blog to your site if you don’t already have one. A blog not only makes it easy to add content frequently. But it improves the search engine visibility for site visitors by providing them with fresh information and an opportunity to communicate with you.
Do Not Forget to Go Mobile
Everyone has a smartphone, iPhone, iPad, or other portable device in their hands, and you know they are searching for information, products, or services, so make sure you are optimized for the mobile sites, so you can be found by those millions, maybe billions of searchers.
If any of these tips were news to you, make the appropriate changes and watch your search engine visibility. If these aren’t enough to give you a satisfactory bump at the search engines, it may be time to bring in a professional.