Traffic is one of the most important parameters for your blog; the more people who find your blog, the more people who will read your ideas. If you’re ready and willing to have your blog admired in the online community, then try a few different methods of increasing blog traffic. You’ll create better content in the end, and probably have dozens of new viewers each day.
Best Ways To Increase Your Blog Traffic
1. Optimizing Your Content
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You’ve probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.
- Choose a catchy and descriptive title
- Focus on your design
- Organize your content
- Focus on your target audience
- Add interesting images
- Enhance your writing
- Avoid overwhelming your readers
- Choose content that will last for a while
- Link to yourself
- Post regularly
Write better titles.
The titles for your blog posts are almost more important than the content itself. That’s because titles help potential readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase.
Know your niche.
While you may be interested in sea life, exotic travel destinations, Little League baseball and weight loss, you’ll confuse your audience if your content doesn’t follow a clear theme. Decide who your target audience is, what they want to read and what specific messages you want to convey.
Use SEO Plugins
WordPress is known for its huge array of plugins that allow you to add functionality to your site without having to know how to code. Increasing blog traffic isn’t just about performing marketing duties. There are some technical elements to this as well. SEO plugins make this easy. With simple installation, all you need to do is enter the pertinent information into the provided text fields like you do any other kind of content. Check out Jetpack for the most comprehensive multi use plugin.
2. Bringing in More Readers
Use social media platforms to promote your blog.
Possibly the most effective way to promote readership outside your friends and family is to promote your blog on social media. Although it can be difficult to manage multiple accounts, if you’re able to juggle your presence between a few different sites, you’ll likely notice a significant increase in viewers. Consider using social media platforms such as:
Write guest posts.
Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
Build an email list.
Do this from day one by offering a free ebook or premium content that readers can only get by entering their name and email.
Grow a targeted Twitter following.
Twitter is the best platform to build a focused list of followers. It’s simplicity and unfiltered stream ensures your tweets with your content linked and embedded will provide visible attention.
Share your post at relevant content communities
Here are just a few very popular ones:
- Digg (General)
- BizSugar (Business)
- Inbound (Online marketing and everything in-between)
- Hacker News (General)
- Blog Engage (Blogging/Online marketing)
- Blokube (Blogging/Online marketing)
- Design Float (Web design and more)
Invite guest posters…
To gain free content and additional traffic from cross-promoting their guest submission.
Create evergreen content
This is a long-standing piece of content you can promote over and over again on social media.
Add social sharing buttons.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Twitter, LinkedIn and the other major social networks. Make it easy for readers to spread the word.
Focus on quality link building…
Because quality is more important than quantity. Don’t spread your efforts on getting all the links possible. Instead, focus on those from relevant sites that will bring you referral blog traffic.
Cross-promote to your mailing list.
Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.
In addition to the tips above, the following smart strategies will also help increase readership:
- Make your content easy to read by using plenty of subheads, bullets and numbered lists.
- Promote your blog in your email signature and your bio in any online profiles.
- Make it easy for blog visitors to subscribe to your RSS feed.
- Invite readers to leave a comment, then respond and let them know you’re engaged.
- Finally, have fun with your blog. If it feels like drudgery, your readers will notice. But if you enjoy producing the content, that will come across and have a tremendous impact on your success.
That’s a solid start to getting a strategy underway to boost your site traffic. Though there were best tips listed here, there are plenty more for you to discover as you see your visitor count increase. Remember, your WordPress site is easily scalable. With the right hosting solution, you’ll be prepared to easily handle the growth in your blog traffic.