Just when you think you know everything about your favorite social media site, there are always new and exciting changes. And then there are some secret social media hacks you’ll wish you knew before reading this. In this day and age, businesses must embrace social media. But, knowing how to use social media efficiently, grab attention and convert followers to customers can be a real challenge. Here are the 7 social media hacks and tips for you.
7 Social Media Hacks And Tips
1. Ultimate Traffic Generator
Twitter is the ultimate website traffic generator when you build a good Twitter following. In just 4 months, our startup is getting 25,000 visitors a month just from Twitter.
Here is a simple 3 step formula that works:
1. Produce good blog content 3 times a week
2. Build quality Twitter followers daily
3. Use Socialoomph & continuously share your content
It seems simple and that’s because it is. Twitter is highly effective when you build a good engaging Twitter community.
2. Consistent Hashtag
3. Twitter = $$$$
See Also: Top Amazing Facts about Mobile Game Apps
Boost Reach and Engagement on Facebook
There’s so much noise and saturation on Facebook that adding more content no longer seems to be the answer. Instead, posting only the best content that is highly targeted for your audience will produce better results. And posting less frequently seems to encourage the Facebook algorithm to share your content with more people.
Customize What You Share With Whom
Don’t want Grandma to see that picture? Or that post that your boss could see? It’s easy with this simple hack:
After clicking on the tab to the left of “Post” you’ll pick the “More Options” and Facebook will pop up another page for you …
Surf LinkedIn Anonymously
Is that possible? Oh yes, indeed it is.
When you feel the need to view other people’s profiles without being seen in their list of who visited your profile, here are the steps you need to take:
- Go to “Privacy & Settings” for your profile when you hover over your LinkedIn profile image in the upper right of the page.
- Under the profile tab for “Privacy Controls”, you can click on the option for “Select what others see when you’ve viewed their profile” as the option and you will be given the following option in this screenshot:
As noted in the image above, when you choose the totally anonymous option, you lose a bit of history, but, it’s up to you and why you’d want to surf LinkedIn anonymously.
4. Build Hyper-Local Connections on Instagram
Let’s imagine you’re a wedding planner and you’re looking to build your local network and attract new clients.
You have a clear understanding of your audience (their hopes, dreams, fears, and pain points), you’ve set specific goals for your Instagram posts (i.e., 3% engagement or five sales), you create eye-catching photographs or videos, and you caption your content with clear calls to action telling your audience what you want them to do (comment below, click on the link in my bio). Yet your marketing is still falling short of the mark.
The next time you want to share a menu tasting you scheduled for a wedding, add a geotag for the location in which the tasting was held.
After you’ve posted to Instagram, click into the geotag and start browsing through the photos others have shared with this same geotag. Do you see anyone doing a venue walk through for the first time? Do you see photographers, wedding planners, calligraphers, or other local vendors?
Now you can connect with them and start a conversation that could easily lead to a conversion or a referral.
5. Extend Blog Post Visibility
Most blog post promotion lasts for a week to a month past its publication date. When you calculate the time and resources required to create the quality blog posts that are the jewel in your business strategy, you’ll realize increased social media visibility is necessary to justify your investment of time and yield measurable results.
Here’s how to quickly and efficiently batch social media promotion of your blog posts and keep your blog content top of mind with readers.
First, create multiple social media shares for each of your blog posts based on these six elements:
- Headlines, specifically your title and subtitle
- Subheads that are stand-alone sound bites; each should convey a complete thought to your audience
- Statistics and data points
- Tips that are actionable
- Pithy, shareworthy quotes
- Images, charts, and other non-text content formats
Use the Post Social Media Share Template pictured below to help you organize them as you create them.
Next, use your favorite scheduling tool to schedule the social media shares you just created over an extended period of time, such as 3 to 6 months for example. Remember to integrate these shares into the rest of your social media activity and calendar to ensure your messaging is consistent without being repetitive.
Do this each time you publish a new blog post and you’ll be all set with your social media promotion.
How to Pin Something from Facebook
Ah yes, a major source of frustration for many people. You can work around the problem with this hack.
Here you go:
- Click on the Facebook picture you want to pin.
- Right-click the image (or control + click on a Mac) and choose “Open Image in new tab” in the drop down menu that appears as shown below:
You will then be able to pin that picture from that page. Promise.
Highlight Text Before Clicking “Pin It”
For those of you who are power pinners, this hack can be a godsend. When you highlight text on a page that you want to pin and click “Pin It”, that text you just highlighted is auto-magically added to the description box.
What a time saver!
7. Reveal Social Media’s Impact on SEO
The most valuable social media hacks is being able to use APIs to pull down massive quantities of data about social media to determine what’s really working and what’s not.
For example, I grabbed a year’s worth of social media data by API along with SEO data. This helped me to understand social media’s impact on important SEO metrics, like inbound links and total linking root domains.
The surprising discovery? Social media does not have a direct strong correlation to SEO. They are different disciplines and while they may have intangible integration, they do not have clear cause/effect.
This is where advanced social media is going – true data science!